As 'stupid' as it may sound, the worst thing you can do to attract the maximum number of high-paying clients is to advertise to SELL your services.
Why? Because selling - especially the selling of services - is a sequential process.
Here's what's important to know: trying to sell your services right off the bat is like asking someone to marry you on the first date. What then should you do?
This:
You should use a concept that's referred to as educational based marketing. Which is 180 degree u-turn on conventional marketing and selling.
Here's the basics of how educational based marketing works:
In your advertisement (whether offline or online) - instead of promoting your services - you advertise what is commonly referred to as a 'lead generation tool.' An excellent example of a lead generation tool is an educational based free report.
Here's three reasons why an educational based free report is so powerful:
1). It 'screens and sorts' your prospects and 'weeds out' all the tyre-kickers before you ever speak to them on the phone or meet them in person.
2). The educational based report slants the buying criteria in your favour - without you overtly selling yourself or your services.
3). Most important of all - the educational based report will position you as the expert and authority in your industry. In other words - you'll be perceived as a trusted advisor instead of a slick salesman.
Which is super-important. Because know this:
All things being equal, people won't buy from you unless they perceive you as a trustworthy expert.
So put together an educational based free report that you promote in your ads (online and offline) and watch your sales soar.
Michael L. Silk.
Why? Because selling - especially the selling of services - is a sequential process.
Here's what's important to know: trying to sell your services right off the bat is like asking someone to marry you on the first date. What then should you do?
This:
You should use a concept that's referred to as educational based marketing. Which is 180 degree u-turn on conventional marketing and selling.
Here's the basics of how educational based marketing works:
In your advertisement (whether offline or online) - instead of promoting your services - you advertise what is commonly referred to as a 'lead generation tool.' An excellent example of a lead generation tool is an educational based free report.
Here's three reasons why an educational based free report is so powerful:
1). It 'screens and sorts' your prospects and 'weeds out' all the tyre-kickers before you ever speak to them on the phone or meet them in person.
2). The educational based report slants the buying criteria in your favour - without you overtly selling yourself or your services.
3). Most important of all - the educational based report will position you as the expert and authority in your industry. In other words - you'll be perceived as a trusted advisor instead of a slick salesman.
Which is super-important. Because know this:
All things being equal, people won't buy from you unless they perceive you as a trustworthy expert.
So put together an educational based free report that you promote in your ads (online and offline) and watch your sales soar.
Michael L. Silk.
About the Author:
About the author: Michael Silk is an in-demand marketing expert and direct response copywriter. For Michael's free report on how to get more clients visit his website at www.MichaelSilk.com. You can reprint this entire article.
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