When Starting an Search Optimization campaign its often very attractive to skip right to fixing meta tags, title tags and modifying the body text. However you must devise an intelligent Search Campaign Plan FIRST. By identifying your target searchers and the most effective ways to reach out to them before you begin executing the nuts and bolts work you will be significantly more likely to achieve your objectives. Similar to conventional advertising efforts planning ahead involves careful research of the target buyer, Internet Search Engine Optimization (SEO) campaigns are simply not as successful without careful and thorough selection of primary keyword terms and search phrases.
Start Right - Have Success
If you go the wrong way from the very start targeting keywords that no one searches for, you will end up with great but useless rankings for artificial search phrases. The only way you can ensure the success of your Internet Search Engine Optimization campaign is by doing preliminary keyword research.
When starting a new business, proprietors invest the time to test their potential market and complete research to determine demand. Why would your efforts with a Search Campaign be different? You MUST completely consider all possible search terms that are likely to be used by people looking for your product or services. Further you should study your competitors website's to learn what key words they rank for (SEO Management Competitive Intelligence). The next step is critical, Compile a SHORT list of search terms related to your products and services that would represent your company best.
Keywords are compiled what next?
Once youve compiled your initial list of keywords you can start to intelligently expand it. At this stage you need to find out which of the keywords you have identified are most often used by the searchers. There are a number of useful tools and professional service providers that you can select from for instance the Google AdWords Keyword Tool can be a simple solution. However for more complex situation professional assistance with this step is always an option. For the free tools all youve got to do is type the search phrases into the suggestion box and you will have them rated according to their popularity. While Google won't give you numeric values for their search phrase counts, they will give you visual indicators of the search phrases and you can even use their tool to estimate the number of clicks per day you might receive if using their pay per click advertising (this should be about 30% of the organic volume potential)
Study your Competitors!
For the next step of your Internet Search Engine Optimization (SEO) campaign you should research the level of competition for your keywords in order to determine just how hard (or easy) it will be to win top rankings for them. Although it can be very attractive to target only the most popular search terms, the reality is that your initial success with the top search terms may be very limited. So you need to establish incremental goals. The competitiveness for the most desirable keywords can be overwhelming that targeting them may be unrealistic. Competitive intelligence reports from professional providers can often take the guess work out of this type of research.
After youve researched and analyzed your keywords, it will be much easier to narrow down the list to the core search terms that you will target in your Internet Search Engine Optimization campaign. Bear in mind that you shouldnt target every keyword on the index page of your website. While it is the main page it has the biggest potential of winning top placement which should be used rationally. Choose up to 10 of your most important search phrases and place them on the index page.
A good start means good results
Now that your prepared for an Internet Search Engine Optimization campaign your project is much more likely to have success saving you a lot of time, money, and aggravation.
Start Right - Have Success
If you go the wrong way from the very start targeting keywords that no one searches for, you will end up with great but useless rankings for artificial search phrases. The only way you can ensure the success of your Internet Search Engine Optimization campaign is by doing preliminary keyword research.
When starting a new business, proprietors invest the time to test their potential market and complete research to determine demand. Why would your efforts with a Search Campaign be different? You MUST completely consider all possible search terms that are likely to be used by people looking for your product or services. Further you should study your competitors website's to learn what key words they rank for (SEO Management Competitive Intelligence). The next step is critical, Compile a SHORT list of search terms related to your products and services that would represent your company best.
Keywords are compiled what next?
Once youve compiled your initial list of keywords you can start to intelligently expand it. At this stage you need to find out which of the keywords you have identified are most often used by the searchers. There are a number of useful tools and professional service providers that you can select from for instance the Google AdWords Keyword Tool can be a simple solution. However for more complex situation professional assistance with this step is always an option. For the free tools all youve got to do is type the search phrases into the suggestion box and you will have them rated according to their popularity. While Google won't give you numeric values for their search phrase counts, they will give you visual indicators of the search phrases and you can even use their tool to estimate the number of clicks per day you might receive if using their pay per click advertising (this should be about 30% of the organic volume potential)
Study your Competitors!
For the next step of your Internet Search Engine Optimization (SEO) campaign you should research the level of competition for your keywords in order to determine just how hard (or easy) it will be to win top rankings for them. Although it can be very attractive to target only the most popular search terms, the reality is that your initial success with the top search terms may be very limited. So you need to establish incremental goals. The competitiveness for the most desirable keywords can be overwhelming that targeting them may be unrealistic. Competitive intelligence reports from professional providers can often take the guess work out of this type of research.
After youve researched and analyzed your keywords, it will be much easier to narrow down the list to the core search terms that you will target in your Internet Search Engine Optimization campaign. Bear in mind that you shouldnt target every keyword on the index page of your website. While it is the main page it has the biggest potential of winning top placement which should be used rationally. Choose up to 10 of your most important search phrases and place them on the index page.
A good start means good results
Now that your prepared for an Internet Search Engine Optimization campaign your project is much more likely to have success saving you a lot of time, money, and aggravation.
About the Author:
Ken Knorr, the President of Buildtelligence Web Solutiond a provider of SEO Services and SEO Campaign Management. Knorr is an author, blogger, and speaker on the subjects of Search Engine Marketing.
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