When Starting an SEO campaign its often very tempting to just start tuning meta tags, changing title tags and modifying content. However you need to come up with an intelligent SEO strategy FIRST. By identifying the target audience and the ways to reach them ahead of the implementation you will be much more likely to reach your goals. Much like a conventional advertising campaign involves careful planning and research of the target audience, Internet Search Engine Optimization efforts are not successful without careful and correct selection of primary keyword phrases and search terms.
Careful Planning - Means Success
Far too often people fail because they fail to plan ahead. Go in the wrong direction at the start by targeting keywords that have no search value or Return on your investment, and your project may result in top placements for valueless rankings for phrases that aren't searched by anyone. SEO Best Practices used for ensuring campaign success start with performing the initial keyword analysis. Jump ahead and you wish you hadn't after you discover the time you have wasted.
When starting a new business, proprietors invest the time to test their potential market and complete research to determine demand. Why would your efforts with a Search Campaign be different? You MUST completely consider all possible search terms that are likely to be used by people looking for your product or services. Further you should study your competitors website's to learn what key words they rank for (SEO Management Competitive Intelligence). The next step is critical, Compile a SHORT list of search terms related to your products and services that would represent your company best.
You've got the Short list of Keywords Now what?
After youve collected your preliminary list of keyword Phrases you can begin a methodical approach to expand it. At this stage you need to determine which of the phrases you've collected are most often used by the searchers of the major search engines. While Google won't give you numeric values for their search phrase counts, they will give you visual indicators of the search phrases. There are a number of useful tools available and professional services that you can select from. For example the Google AdWords Keyword Tool can be a simple solution (Search for the Google Keyword Sandbox). However for more complex and competitive search terms you may want to engage a professional SEO firm for this type of report. However when utilizing the free tools all you have to do is type the search terms into the suggestion box and you will have them rated according to their strength and search volume. You can even use the Google tool to estimate the number of clicks per day you might receive if using their pay per click advertising (this should be about 30% of the organic volume potential)
What is the competition level?
For the next step of your Internet Search Engine Optimization (SEO) campaign you should research the level of competition for your keywords in order to determine just how hard (or easy) it will be to win top rankings for them. Although it can be very attractive to target only the most popular search terms, the reality is that your initial success with the top search terms may be very limited. So you need to establish incremental goals. The competitiveness for the most desirable keywords can be overwhelming that targeting them may be unrealistic. Competitive intelligence reports from professional providers can often take the guess work out of this type of research.
After youve researched and analyzed your keywords, it will be much easier to narrow down the list to the core search terms that you will target in your Internet Search Engine Optimization campaign. Bear in mind that you shouldnt target every keyword on the index page of your website. While it is the main page it has the biggest potential of winning top placement which should be used rationally. Choose up to 10 of your most important search phrases and place them on the index page.
Good Plan - Now Execute
If you thoroughly prepare for Internet Search Engine Optimization this investment is sure to pay off saving you a lot of time and money afterwards.
Careful Planning - Means Success
Far too often people fail because they fail to plan ahead. Go in the wrong direction at the start by targeting keywords that have no search value or Return on your investment, and your project may result in top placements for valueless rankings for phrases that aren't searched by anyone. SEO Best Practices used for ensuring campaign success start with performing the initial keyword analysis. Jump ahead and you wish you hadn't after you discover the time you have wasted.
When starting a new business, proprietors invest the time to test their potential market and complete research to determine demand. Why would your efforts with a Search Campaign be different? You MUST completely consider all possible search terms that are likely to be used by people looking for your product or services. Further you should study your competitors website's to learn what key words they rank for (SEO Management Competitive Intelligence). The next step is critical, Compile a SHORT list of search terms related to your products and services that would represent your company best.
You've got the Short list of Keywords Now what?
After youve collected your preliminary list of keyword Phrases you can begin a methodical approach to expand it. At this stage you need to determine which of the phrases you've collected are most often used by the searchers of the major search engines. While Google won't give you numeric values for their search phrase counts, they will give you visual indicators of the search phrases. There are a number of useful tools available and professional services that you can select from. For example the Google AdWords Keyword Tool can be a simple solution (Search for the Google Keyword Sandbox). However for more complex and competitive search terms you may want to engage a professional SEO firm for this type of report. However when utilizing the free tools all you have to do is type the search terms into the suggestion box and you will have them rated according to their strength and search volume. You can even use the Google tool to estimate the number of clicks per day you might receive if using their pay per click advertising (this should be about 30% of the organic volume potential)
What is the competition level?
For the next step of your Internet Search Engine Optimization (SEO) campaign you should research the level of competition for your keywords in order to determine just how hard (or easy) it will be to win top rankings for them. Although it can be very attractive to target only the most popular search terms, the reality is that your initial success with the top search terms may be very limited. So you need to establish incremental goals. The competitiveness for the most desirable keywords can be overwhelming that targeting them may be unrealistic. Competitive intelligence reports from professional providers can often take the guess work out of this type of research.
After youve researched and analyzed your keywords, it will be much easier to narrow down the list to the core search terms that you will target in your Internet Search Engine Optimization campaign. Bear in mind that you shouldnt target every keyword on the index page of your website. While it is the main page it has the biggest potential of winning top placement which should be used rationally. Choose up to 10 of your most important search phrases and place them on the index page.
Good Plan - Now Execute
If you thoroughly prepare for Internet Search Engine Optimization this investment is sure to pay off saving you a lot of time and money afterwards.
About the Author:
Buildtelligence Web Solutions is a SEO Firm serving clients in the United States, Europe and Austrailia, They provide SEO Services and SEO Campaign Management. Knorr the author, is the CEO and President.
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