Business Writing - Is this the most important word to use?

By Mike at Business Writing Courses

In just a few seconds I will mention a word that is vital in business writing. Few realise just how important this word is.

Persuasion is the purpose of most business writing.

So you could be urging an employee to go the extra mile , or a supplier to do a better deal Most of all is the vital importance of selling in writing!

If you want them to do what you say, then you have to grab their attention over all of the other mail

So first of all create a headline that makes them read your message! - so try using curiosity to make them read.

You can do that with the word THIS, or sometimes THESE

One famous headline which successfully launched a course was "do you make these mistakes in english"

See how powerful the word THESE is it makes you read the copy to find out which are the mistakes.

Try using that idea in the headline of the next letter you write

Do you make these mistakes in growing vegetables?

Are you using this little known method for growing leeks?

This is the true secret of minimising tax!

So try THIS in the headline of the next letter you write

Business writing courses are helpful for many to discover the proven ways to write.

About the Author:

Before writing any other letters or adverts go take a look at Mikes writing secrets on business writing at Business Writing Courses and download free reports on Business Writing