Email Marketing List : The Importance Of List Building

By Ray Lam

Making your email marketing campaigns successful depends on the quality of emails you send out as well as to the quality of the list of email addresses which receive your promotional emails. If you want to get the maximum benefits from your email marketing campaign you need to build a very carefully worked out email list. The list can be very impressive if it contains the email addresses of those people who are included in your target market. If not, the length of your email addresses list will not be able to help your email marketing campaign. Still, a long list of email addresses is very important for the success of your email marketing campaign.

Email marketing, like any form of direct response marketing, is driven by the rule of List, Offer, and Presentation (LOP). Essentially what this rule governs is the success factors in email marketing communications -- where "success" is a measure of how much response there is to your email advertisement or promotion. The LOP rule suggests that selecting the right "list" (i.e. your audience) contributes 50% of the success of any given email marketing campaign, and 40% comes from having the right "offer". The remaining 10% comes from the "presentation" or the creative component of the email that carries your offer to the email list.

If the rule holds true, what this suggests is that money spent on impressive graphics and clever copywriting contributes only 10% to the success of your email marketing!

Opt in email list marketing begins by purchasing an autoresponder service. I particularly like aweber, in fact, that is the only one I can recommend. You have to have a professional autoresponder service if you are going to do this in a professional fashion and not be banned by the various email services.

Put an offer to a high value item on your squeeze page that you can give away for free. Once someone has added themselves to your opt in email marketing list, begin to build a relationship with them by sending useful content, free gifts, and sales offers to them.

About the Author:

Learn about based email marketing permission and get a free report on Email Marketing Secrets by visiting http://email-marketing-guru.info, a popular website that provides free email marketing tips and advice.