A press release is an excellent way to gain publicity and exposure for your business. A press release is a document containing information that you would like a media organization to feature, such as general information about your business, a special event that you are holding, or a special incentive you are offering.
You business will gain lots of great public exposure when it is mentioned in a magazine, newspaper, or other media source that is readily available to the public. Links to online media stories or clippings from newspapers can be integrated into your press kit.
You can submit a press release at any time, however you may find that the media features stories about businesses when something special is happening, such as a grand opening, special event, or special offer.
Writing a press release is simple; it always follows the same basic outline. Place the words "For Immediate Release" in the top left corner of the press release if it can be featured by the media at any time. "For Release After [insert date]" should fill the same spot if you want to time the press release with an event and thus require that the timing be specific. Afterwards, mention your contact information.
The next area of the press release is the 'body'. This is the part of the press release where you include the information you want to publicize. Try to keep your press release under two pages. If it is more than one page include the word 'more' at the end of the first page. At the end of your press release insert three number symbols (###).
Since the information in the body of the press release is addressed to the public at large, it is best for it to be written in a crisp, concise manner. You should answer the most basic questions ??" Who? What? Where? When? Why? How? Tell the public who you are, what it is you are promoting, where your event will be taking place, why it is being held, and how they can take advantage of it.
After preparing a press release, get it into the hands of local media like newspapers, magazines, television stations, and radio stations. Consider your target market and make sure they will be exposed to the information in your press release. Press releases that advertise an event for a specific date need to get to the media early enough to be publicized before the event occurs.
You can also submit your press release to electronic media, such as newswire services, Internet Talk Radio programs, and more.
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