Thursday, August 14, 2008

How to increase your internet sales

By Arthur Stoller


Companies spend a great deal on the look and feel of their sites and so many times, the investment stops there, just when it needs to go to market and start cashing in on internet sales.

In the course of our work we see so many sites that don't make the final step that would add sales and profits to their bottom line. The potential today is stronger than ever with internet sales predicted to rise this year alone by 38%

Would it be nice if you could recoup all the money you spent on setting up your site in the first place? Here are our suggestions for increasing your internet sales.

Lets take scenario where you have, for example 1,000 products. Our first suggestion is you write 400 words on each particular product. This is important for capturing traffic on long tail traffic.

400 words might seem a lot, but if you do this gradually over time then after, say 6 months, you will have several very valuable pages all working for you and all attracting internet traffic themselves. Think of the power of that over 1,000 products. And what about over 5,000 products? All these products, because they are specific, are much more likely to convert into enquiries and internet sales.

Whatever your service may be, your first step is to form a list of phrases on which people would be likely to search to find you. With this list you then write an article on each phrase and get into the habit of posting a new article every week. Our purpose is to buid a huge net of phrases with which to capture traffic.

Posting article on a regular on going basis is a proven method of establishing your authority in your market, in Google's eyes. What this will mean also, is that you are setting up a very large net to capture traffic that is likely to be interested in your service.

Start applying these principles to your site. Take this type of marketing overview in and start out to attract a mass market of potential customers. If you build this into your web site strategy, you will have a solid method of building your online business and increasing your internet sales.

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