How To Turn It Around When a Good AdWords Campaign Goes Bad

By Brian Basch

You made it at last. You developed a product, found all the keywords pertaining to it and are ready to go. Added to this you built a great website and have some stunning ads. You followed all Google's tutorials and used all their tools to make the best campaign possible. But one thing is bothering you, how can your expenses be more than your profits?

There are several reasons for this failure of your Adword campaign. However the most frequent mistake that people make is poor choice of keywords. The entire success of your campaign is dependent on having the correct keywords.

It is essential to target your keywords to your specified market. If you do not do this you can end up spending a great deal on useless traffic, none of who are even interested in your product.

Make use of the great tracking tools that Google provides with an Adwords campaign. These will tell you which ads are pulling in leads and which ones are failing. You will need to either discard or reformat ads that are not pulling. Especially check out the keywords, you will probably find that they are not targeted to your market. Do not immediately discard them in case there is a shift in the market.

Now it is time to take a look at successful ads and check how many clicks are converting into sales. Remember it is no use running failed ads, because they will cost you money. Make a comparison of the keywords in successful ads and those in failing ads. It might be that you can fix an ad by simply doing a few adjustments but you should also remember to look into the keywords.

Be careful to micro-manage your Adwords campaign and pay attention to every detail. This will save you a lot of money and wasted leads. Try to monitor your campaign biweekly or weekly on a regular basis. In this way you will be able to find and correct problems before they begin. You can save your money and campaigns this way.

About the Author:

Brian Basch has been in the trenches of the pay per click marketing world for over 4 years. His system for pay per click management has been refined and improved consistently during this time. Consider hiring Brian today.