Saturday, August 9, 2008

Making The Best Choice For Your Next Trade Show Display Design

By dex


Your Trade show booth should have the best design as possible. Many exhibitors due to lack of knowledge make bad choices. No two designs should be the same; therefore, no two companies should look the same.

Many design firms as well as exhibit houses use generic designs for their clients. If you could choose a design out of a catalogue and one that is a complete custom design made specifically for you, which would you choose? Simply put most companies would choose the custom design.

Custom booth designs tend to be more specific to the exhibitors needs and wants. Standout from you competition and other exhibitors with your new custom designed booth

At one particular show a client wanted to stand out from the rest of inline booth at a particular trade show. We came together with a booth design that was unique. On the back wall of the booth we provide a giant giraffe cut out, which seem to hang over the back wall. The overall theme of the booth was "head and shoulders above the competition". The show hall was full with conversation about this giraffe. The show was a success, many leads were generated and the sales follow up was also very successful.

I mention this to help and convince exhibitors to stay away from cookie cutter designs. Be unique in your company exhibit booth design. Gathering portfolio pictures from exhibit house website do not work. It makes no sense, your company is unique so should your trade show booth design. A good exhibit house can work out a custom design booth for you, to get a non obligatory custom trade show booth design contact http://eldsusa.com

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