Have you ever thought about using your eBook to cross-promote it as a free bonus with your competitor's products? This is one great reason why you should be creating eBooks.
I know some of you are thinking, 'What?' That's exactly what I mean. I'm saying approach maybe your competitors who are out selling competitive products to you and say, "Hey, would you be interested in adding to your current package?"
You are giving them a very easy way to add value to their existing products or packages, which is something people are always interested in doing for their customers.
What is in it for you? Cross-promotion of your products and services.
It seems pretty simple. You talk about your own products and services within the pages of the eBook and gain customers right?
You have to make sure that you don't make your eBook one big promotion for your own product or service or nobody will take you seriously and it's doubtful your competition will bundle it with their own package to begin with.
When I am teaching people the mechanics of creating their first eBook one of the strategies I teach is how to integrate cross promotion within it without it sounding like a sales pitch. I want you to think on that road too because you can still inform people of your products without making them seem like your constantly selling them something.
Your primary focus should always be providing quality information. This is a sales tactic by itself because when people learn from you, they will learn to trust and like you as well. Throwing in a few links and information about your products doesn't hurt either!
You should really be asking yourself, "How can I cross promote within my eBook so my competitors can give it away as a free bonus to the same particular target market I work within? How can I do this by still providing them quality information but making sure people will learn about me and my products which will generate me leads?"
So next time you create an eBook, try to think of other ways you can use it. This cross-promotion strategy is just the tip of the iceberg.
Ideas will come to you when you explore the possibilities of creativity!
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