The word on the street is that eBooks aren't worth creating and that there is no money in them. I'm not on that band wagon and within this article I am going to lay out a few reason why you should be creating eBooks to act as a lead generation tool and increast your online traffic.
Why should you create an eBook?
One, you will get more visits to your website if you decide to ever give your eBook away.
Secondly, if they are coming to your website they are looking for information you might have. You are already in their mind, so if you have an eBook with the information they are looking for you're set!
Here's a quick example. Very recently, about almost a year ago, I was the best man in a wedding. I knew nothing about being a best man.
To figure out what my duties were I went onto the internet to find any information about what I should be doing. I had to go from website to website and piece together the information together, but if there had been one eBook and outlined the duties and procedures needing to be done to be a best man, I know I would have bought it.
How can I say I actually would have purchased it? Well, in the past I have bought similar eBooks on different topics I was looking for more information on and has outlined the procedure clearly.
There were two reasons I bought those books. Number one, I was in need of the information they held. Number two, I didn't have to go searching and piece information together, this website had all the information packaged together.
There is more than one reason to be creating an eBook. Another one is within your eBook you can advertise your products and services.
Just think of your products acting like a funnel, the marketing funnel. Your eBooks are used as products at the top of the funnel. As you make your way down the funnel the products increase in price.
In order to make your costumers more likely to purchase your higher-priced items, you can use your eBooks as a tool to build your trust with them and demonstrate the level of valuable information you provide.
People buy products from people who they know, like, and trust, and who they see a lot of value from by working with them. I want you to think of an eBook as a way to demonstrate the value that you can provide to those people.
You are creating an introductory product in which you can then introduce your other higher-priced products and services within. If people want to take the next step you have giving them the opportunity to do so.
You can advertise your other products and services making your eBook become a platform.
To be clear, you don't want your eBook to be one big sales pitch though. You really have to balance mentioning your products and providing valuable information because this is what people will judge on what they can get from you in your other products.
It's like this article you are reading right now. I want all of you to purchase my other products, come to my seminar, to work closer with me. But in order to do that, I know that I've got to gain your trust and I've got to demonstrate the value of the information that I have and can provide to you.
One way I try do to that is by providing free articles, like this one and put as much information as I can so it makes you want to read more of my articles and buy my products.
This philosophy should be taken within your own business and applied to your eBooks. Cram as much information into your eBooks as possible, while mixing in information about your other products and services without it sounding like one big sales pitch. People will be less likely to do more business with you if they see your eBooks as just being sale pitches, it will just turn them off.
It provides a platform to introduce your other products or services and that is a great reason why you should be creating an eBook.
Ideas will come to you when you explore the possibilities of creativity!
About the Author:
How would you like all your online marketing questions answered by someone who has worked with some of the biggest marketers online today? On top of written and video responses you also get frequent live help. All you have to do is ask for small business support!
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