Tuesday, August 5, 2008

Whoopydoo offers fantastic point of sale incentives

By Rob Malcolm


Whoopydoo is the UK's leading holiday incentive specialists, providing an extensive range of travel based promotions from city breaks, cruises, foreign holidays and even short breaks throughout the UK. Whoopydoo works with a dedicated travel agency and can provide heavily discounted holiday offers that can't be matched on the high street.

Holiday promotions have the highest perceived values and are perfect for attracting new customers, gathering data and as prizes for competitions. As everyone will take at a holiday each year the chance to enjoy a complimentary or heavily discounted holiday will always hold appeal. Whoopydoo supplies either high quality, paper booklets or on-line, downloadable promotional vouchers. Paper vouchers are ideal for direct selling and on-line vouchers perfect for e-business applications with large volumes or where the cost of fulfilment via traditional methods is not financially viable. Mobile phones can also be utilised with these incentives by using a dedicated web site and unique 12 character code sent via SMS. The customer then simply downloads and prints out the voucher.

Whoopydoo promotions are totally free of any timeshare element and offer several different options for the customer, so that they can always chose a holiday that is right for them. For example an incentive providing a theme of a Cruise for 2 people will also have choices to take a 7 day holiday for up to 6 people on a self catering basis or a city break for 2 to 4 people.

These latter options require a small processing fee to be paid to Whoopydoo, typically 39 per person, in order to receive an offer including return flights and a minimum of 3 star accommodation. When the customer accepts their holiday offer from Whoopydoo they simply need to pay their Air Passenger Duty, any applicable airline fees and provide evidence of travel insurance.

Whoopydoo's web site, whoopydoo.net displays a large number of customer testimonials and many people travel regularly using their promotional vouchers. The testimonials are updated on a monthly basis.

The incentives are marketed through Whoopydoo's sister division, AIM Solutions. They produce and operate many lifestyle incentives and promotions that include discounted hotel breaks, fun days out at attractions, discounted activity days, spa breaks and a range of dining offers. These themes are frequently employed by banks and building societies, data survey companies, FMCG and travel & transport businesses to improve customer acquisition and drive loyalty.

There is a requirement to purchase a minimum quantity of vouchers and promotions are analysed by AIM to make sure that the Whoopydoo incentive is best suited to the target audience and can deliver the necessary uplift in business and return on investment. Many of Whoopydoo's clients have been using holiday based promotions for several years. It is worth mentioning that as Whoopydoo holiday promotions DO NOT have any timeshare or shared ownership elements or requirements. Whoopydoo don't supply vouchers to companies involved in the timeshare market sector.

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