Sunday, August 10, 2008

Whoopydoo offers fantastic point of sale incentives

By Rob Malcolm


Whoopydoo is the premier holiday promotions specialist in the UK, operating a wide range of travel based incentives from short breaks, cruises, foreign holidays and city breaks. Whoopydoo provide holiday offers at a fraction of their normal high street cost by working closely with a dedicated travel agency to locate the best deals, often through a wide range of the leading tour operators.

Holiday promotions have the highest perceived values and are perfect for attracting new customers, gathering data and as prizes for competitions. As everyone will take at a holiday each year the chance to enjoy a complimentary or heavily discounted holiday will always hold appeal. Whoopydoo supplies either high quality, paper booklets or on-line, downloadable promotional vouchers. Paper vouchers are ideal for direct selling and on-line vouchers perfect for e-business applications with large volumes or where the cost of fulfilment via traditional methods is not financially viable. Mobile phones can also be utilised with these incentives by using a dedicated web site and unique 12 character code sent via SMS. The customer then simply downloads and prints out the voucher.

Whoopydoo incentives and promotions are completely timeshare free and include several different options for the traveller so that they can always find their ideal holiday. For instance, a voucher providing a headline of a complimentary ‘7 Day Cruise for 2 persons’will also have options to take a 7 day self catering holiday for up to 6 people or a city break for 2 to 4 people.

These other choices require a processing fee to be paid of 39 per person. The customer is then sent a holiday offer including return flights and a minimum of 3 star accommodation. When the customer accepts their holiday offer they then pay their APD tax, any fees or surcharges from the airline and provide evidence of travel insurance.

Whoopydoo's web site, whoopydoo.net displays a large number of customer testimonials and many people travel regularly using their promotional vouchers. The testimonials are updated on a monthly basis.

The incentives are marketed through Whoopydoo's sister division, AIM Solutions. They produce and operate many lifestyle incentives and promotions that include discounted hotel breaks, fun days out at attractions, discounted activity days, spa breaks and a range of dining offers. These themes are frequently employed by banks and building societies, data survey companies, FMCG and travel & transport businesses to improve customer acquisition and drive loyalty.

There is a requirement to purchase a minimum quantity of vouchers and promotions are analysed by AIM to make sure that the Whoopydoo incentive is best suited to the target audience and can deliver the necessary uplift in business and return on investment. Many of Whoopydoo's clients have been using holiday based promotions for several years. It is worth mentioning that as Whoopydoo holiday promotions DO NOT have any timeshare or shared ownership elements or requirements. Whoopydoo don't supply vouchers to companies involved in the timeshare market sector.

About the Author:

No comments: