If you're looking to start a PPC campaign for the first time, then you've probably noticed that there are many different options. There are only a few that you should seriously consider, though, because of their volume of customers.
The top PPC services are offered up by Google and Yahoo, with Google dominating the head-to-head match up in convincing fashion. Both of these top PPC services offer similar features and benefits, and you can run a very successful campaign with either. So which should you choose? If you're gunning for the biggest campaign possible, then you should probably choose Google. Simply put, no other search marketing service out there can match Google customer for customer. If you're looking for the most possible customers for your PPC management campaign, then Google is it.
Of course, Yahoo's search marketing service is also an extremely viable tool for reaching online customers. If your campaign is a little bit smaller and relies heavily on careful targeting, then Yahoo can be a great choice. Some individuals decide to use both of these services in tandem, creating a comprehensive campaign that increases the potential pool of customers.
While Google and Yahoo are the top PPC services out there, many other exist such as MSN and Ask Jeeves (ask.com) to name a couple. Either of these would also be an effective way to run a smaller campaign. And, because these services are not as competitive as the top PPC services, it is actually possible to get a lower CPC (cost per click) on similar search terms, and to increase the efficiency of each conversion. The biggest drawback, though, is a smaller potential customer base. These smaller services simply cannot compete with the astronomical numbers of Google and, to a lesser degree, Yahoo.
In truth, almost all of the PPC services you can choose from offer very similar features and benefits. There is a standard across the PPC industry, and most services comply tot his. But as Google and Yahoo are very large media companies, they have developed very smooth systems that are bug-free and streamlined. But what really separates the top PPC services is simply volume. Google does more customer volume than all the other PPC services combined. Yahoo is a solid (though distant) second place. Both of these campaigns can be used on a large-scale basis, while the other services are perhaps better suited for smaller, more specified PPC campaigns.
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