Monday, December 29, 2008

Edu Text Links Still Proving To Be More Valuable

By Steve Prylon

When search engines are crawling, they're not only collecting information, they're noting which sites they collect it from. And they place a value on the links that point to your site, referring to the value as a vote. That's how they determine the content of your site. The link words are how they rate your importance and relevance. Links from some sites are rated higher than others. For instance, .gov or .edu are considered trusted sites and are more valuable, and thus will get bigger votes. PageRank sites will also get bigger votes. Basically, the stronger the site, the stronger the vote will be for an equal link from that site.

The fact that .edu text links are rated higher is mostly not in dispute, but occasionally there is a SEO provider that disagrees. In fact, there are a few successful industry players that insist that .edu links have no more value than any other type link. Ad Edutextlink.com we disagree. We have run test after test and the results clearly show that .edu text links are valued higher than others by search engines.

That .edu text links are valued higher by the search engines should not be in dispute. When doing any type of random search, you will find .edu and .gov sites ranking repeatedly in the top 10. And that's even when the .gov and .edu sites are outdated or mostly irrelevant. That's a fact.

Think of this: consider a new University opening this year, versus any average State University already in existence. The new school wouldn't likely hold much value with the search engines because it's brand new. But that State University, over 100 years old, well respected, huge amount of inbound links, full of information, thousands of hits per hour is going to be ranked high. That's just how it is. So except for extreme situations such as brand new .edu links, the overall premise of premium value cannot be disputed.

Its possible that the one or two lone SEOs that deny this value are confused. As long as we keep seeing great results, as long as our clients are rising up swiftly in search, as long as the links are in quality content, we will continue to sing the praises of a .gov or .edu link.

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