Tuesday, December 30, 2008

Options for Email Marketing

By Jeff Dedrick

If you are looking for email marketing solution for your business then you should do proper research before finalising anything. You should explore all the viable options and their expenses. You must be able to identify how each of them can be helpful for your business and customers.

The two top choices for your e-mail marketing today are Aweber and GetResponse. Both are designed to serve corporate clients who have or will have lists numbering in the hundreds of thousands. Even if your list isn't huge, though, both services will suit your needs. Aweber, for example, allows its clients to have more than 25,000 subscribers, but only requires that you pay for your actual amount of subscribers. If your list grows, you can upgrade at any time.

It is totally up to you how you want to make the payment. You can either pay on a monthly basis or yearly basis. It is beneficial to pay annually as it will cost less on your pocket and save you from the hassle of making payment every month. It is better to contact Aweber to give you a custom quote in case you have more than 25,000 subscribers.

While many sights can accommodate an email campaign with numbers around 10,000 people, many will ask if you have more than that to contact them. The charge for extra names is minimal per month, and may be very well worth the investment to you.

You can trust either of the two companies for email deliverability. Both these companies go by the CAN-SPAM act of 2003 and guarantee you a confirmed email delivery. They send your emails legally and emails are never marked as spam.

Even though GetResponse and Aweber are in compliance with the CAN SPAM act, certain email clients and antivirus programs may still mark HTML emails as potentially dangerous. If you do wish to use HTML email formats, always include a text format as well. Both services allow you to do both.Aweber and GetResponse provide many email templates that you can use, or you can create your own. Most people however prefer to send a plain text email as there is more chance that an email client will mark it as safe.

Two high end email marketing solutions that you won't regret purchasing are Aweber and GetResponse. For the price of either, you can't go wrong and your initial investment will be repaid in no time.

About the Author:

No comments: