Thursday, December 25, 2008

Profitable List Building

By Rick Freeman

The Internet offers many methods of building Your email List using auto responders. With the use of auto responder series, website owners are able to get visitors to repeat their visits and sales. To get started, here are a few common strategies you can use.

Instead of building Your email List with a daily or weekly eZine, publish a large monthly eZine as an e-book format delivered through auto responder in Adobe .pdf file format. Articles will form the bulk of your e-book, but each issue should also include such additional areas as quotes, industry tips, links to favorite websites, and pro advice.

Many people enjoy sprucing up their e-book by adding brilliant colors and audio/video file links, as well as ads. Once you have your e-book packaged, you can charge a monthly fee, and offer a yearly discount package. You can make additional profit off of your e-book by selling ad space in both the auto responder notifications of new issues and the informational series that you send out to your new prospects.

Including article directories on your site is another tip. Regular article directories can include a variety of topics, but these types of articles are designed to focus on a specific industry topic and always include their own ad along the top of their page. By inviting others to share links through a link exchange program, article directories further expand the marketing techniques.

Then they invite others to add their website links via a link exchange program, listing themselves in your directory. Many also open up their submission possibilities to their article directories and allow writers to include a URL in their resource box that accompanies their articles. Smart owners engage in this activity because they know it will drive traffic to their website through the links. Further information can be found by looking up the terms 'link exchange software' or 'article directory software' on any search engine.

If the webmaster feels truly confident in his area of expertise, he will offer a class based on that knowledge. These courses, sent through auto responder, can be fun and informational, but ultimately the goal is to link visitors back to the website. The marketing goal is to get people to fill out a form for email subscription services offered through the auto responder. The marketing continues as those that fill out the form are offered more information, in the guise of the courses, about the products that the website offers.

To recap, eZines, eBook, article directories and courses in the area of your specialization are great marketing devices to building Your email List and boosting sales. Internet marketing can be an effective way to increase your business, even if your business is not internet based.

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