Most of the people who are involved in online business know that E-mail marketing is not so easy. It is very arduous task to build an E-mail list and many entrepreneurs would have experienced it. You can find ample number of lists which offers hundreds and thousands of E-mail addresses. But the main challenge lies in building a successful opt-in list.
Let's face it - you are only one of the hundreds of marketers who are using that same email list. So chances are that the majority of these recipients will not read your email at all. Your success will depend on the small percentage of prospects who will actually read the email. So it's important to create a positive impact on this handful of people.
You must be cautious on the source of opt-in list you get and also must be careful about the way you treat your subscribers. The relationship must be efficiently managed in order to build a long lasting trust towards your subscriber. People who sign up through your website are safe to add to your e-mail list, because they have agreed to receive mails from you.
It is safe to include them in your email list. Visiting cards of senior executives, who drop in at your trade show counters, will also provide you with some good email addresses. In case you have purchased an email list, try to send emails to only those recipients who are OK with receiving third party emails.
Let your subscribers opt to choose what kind of email they should receive. To retain your email subscribers you must ensure that you do not overwhelm them by mailing with advertising stuffs. You must keep an eye on your campaign, would give you an idea of the content or offers that work best with your subscribers. There are some subscribers who would opt-out from time to time. So you do not get depressed, as this will give you a rough idea on why would people choose to opt out. It is always better that you offer them with a feed back form.
If you don't want your subscribers to opt-out of your list then take all the necessary steps to ensure that your mails do not bother them. The most common dilemma that most of the subscribers face is mixing up the data fields, or leaving an important field blank. So it is better to offer them with a question while signing up, as to how many e-mails they would like to receive per day or per week. The success of an email marketing campaign depends mainly on the number of prospects that you retain.
Let's face it - you are only one of the hundreds of marketers who are using that same email list. So chances are that the majority of these recipients will not read your email at all. Your success will depend on the small percentage of prospects who will actually read the email. So it's important to create a positive impact on this handful of people.
You must be cautious on the source of opt-in list you get and also must be careful about the way you treat your subscribers. The relationship must be efficiently managed in order to build a long lasting trust towards your subscriber. People who sign up through your website are safe to add to your e-mail list, because they have agreed to receive mails from you.
It is safe to include them in your email list. Visiting cards of senior executives, who drop in at your trade show counters, will also provide you with some good email addresses. In case you have purchased an email list, try to send emails to only those recipients who are OK with receiving third party emails.
Let your subscribers opt to choose what kind of email they should receive. To retain your email subscribers you must ensure that you do not overwhelm them by mailing with advertising stuffs. You must keep an eye on your campaign, would give you an idea of the content or offers that work best with your subscribers. There are some subscribers who would opt-out from time to time. So you do not get depressed, as this will give you a rough idea on why would people choose to opt out. It is always better that you offer them with a feed back form.
If you don't want your subscribers to opt-out of your list then take all the necessary steps to ensure that your mails do not bother them. The most common dilemma that most of the subscribers face is mixing up the data fields, or leaving an important field blank. So it is better to offer them with a question while signing up, as to how many e-mails they would like to receive per day or per week. The success of an email marketing campaign depends mainly on the number of prospects that you retain.
About the Author:
Jeff Dedrick is a successful business entrepreneur who has 25 years of experience in business marketing . Jeff now devotes all his work time to his new website http://www.LeadsAndListBuilding.com where you can learn the secrets of building a successful opt-in list. Visit LeadsAndListBuilding.com and learn more about List Building Secrets.
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