Saturday, December 27, 2008

Let Promotional Clothing Promote You For Years To Come

By Matthew Calvin

Business cards and promotional clothing are similar to one another in some ways. Both have a message and a company logo imprinted on them. Both are given to clients for informational or marketing purposes. But once they go in the pocket, business cards are rarely referred to thereafter, and in fact are often lost. Promotional clothing is frequent worn by the clients and it often reminds them and those who they pass by, about you and your brand. Promotional clothing may be a little more expensive than business cards, but it definitely serves its purpose.

This is a very effective way to advance the branding of your name or product. Since the reputation of your company is at stake, it would be wise to invest in superior quality clothing when distributing it for the purpose of marketing. The added durability will promote your message for years to come.

There are many venues at which promotional clothing can be handed out, but tradeshows are amongst the best. By passing out high quality clothing to attendees, you are delivering a message to them that you are serious about gaining their business, as is evidenced by the stylish quality of the garments.

There are many types of promotional items that can be handed out at tradeshows and events such as promotional pens, note pads, conference folders, key chains and mugs. But the most durable is promotional clothing which can be utilised by virtually everybody, no matter what their age. This versatility gives it an edge. You can choose from shirts, jackets, hoodies, sportswear and caps, but no matter which you choose, this product is much more cost effective when compared to other forms of advertising such as radio, tv or print.

Another exceptionally effective use of promotional clothing is through the utilisation of uniforms. In this way, you promote your business while your employees service your clients. Not only will this strengthen relationships with existing customers, but it can also attract new ones who see the uniforms. Any time you can add to your sales via adding to your customer base, you are moving in the right direction. Promotional clothing can help get you there.

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