Thursday, June 12, 2008

How to Pick Out PLR Articles for Maximum Marketing Results

By Harry Constantine

There are many places where you can buy PLR articles. Some sites don't supply very good articles but they can be used as a starting point for writing your own articles. Also many of these PLR sites have a high membership which means you will see the same articles being submitted time and time again to the article directories. Article directories frown upon this as they want every article submitted to be original and unique, if you submit an un-edited PLR article you risk getting your publisher account suspended.

When you get articles from a article membership site, you should take some time to edit your articles by at least thirty percent, to ensure that there is plenty of unique content within your articles. That could be quite a time consuming process especially if you have 1,000 PLR articles a month to edit or spin!

If you want your articles to be unique then you will need to change them, and if you are not able to do this yourself, then you should consider outsourcing your articles. This will add to the cost of buying the PLR articles, and you might want to consider buying unique articles, these unique articles will be more expensive than standard PLR articles but it may work out cheaper in the long run when you take into account the time it would take you to edit the non-unique PLR articles.

One of the major benefits of PLR articles is that someone else has spent the time researching the subject and then writing the articles, this research takes days even weeks so there is defiantly some time to be saved in that respect. But since there are many articles are poorly written, and this is where you need to do your due diligence to ensure good quality articles, a bad article won't have nearly the same impact on your audience as an intelligent, well written article.

If you decide to use PLR articles then you will also need to decide how to use them. You could use the articles for part of your research on a topic or niche. You might want to use the articles to write brand new articles rather than rewriting them.

If you are rewriting an article then you will need to understand what the original article is trying to describe and then write it in your own words or add some new sections or paragraphs to the existing articles. When you spend more time doing this, you will find it easier and easier. Like with anything, the more practice you have the easier it becomes. The beauty of rewriting articles is that you can continue to use the same formula until you are satisfied with the final results.

The final thing that a lot of people need to remember is the article needs to be interesting. Of course you want the search engine to index the articles, you want the article directory to accept them, but if people find it dull and boring then they will not end up on your website or clicking on your other articles. Use the articles to tease them, let them know about the gems waiting for them on your site. Let them know that they will not be disappointed if they arrive at your site to learn more about the subject that interests them. However do make sure you don't turn your article into a pitch fest for your website, try and find a happy medium between pitch-fest and an informative, entertaining article.

About the Author:

No comments: