Tuesday, August 26, 2008

Advertisement: New Era And New Dimensions

By Jay NaPier


When you consider how long humans have been on the plant, 100 years really isnat very long. It also isnat very long when you think about multi-million dollar corporations that have been in business since the beginning of the corporate world. It looks as though they will continue to be around forever. Will they?

But everything changed regarding business in these 100 years including the MOR Vacations business and solving the problem of aWhere to advertise your MOR Vacations Business\". In fact we never had this fast pace growth in business before in the history of mankind.

The invention of print and visual media make a tremendous impact on advertising as we know it. With the way we now advertise and communicate, the world is not a very big place anymore. Internet and print media have brought us together despite being spread all across the globe, and it is changing business forever in the process.

Word of mouth advertising is a fairly useless way to advertise now. But it used to be that word of mouth was practically all you needed. You could set up your MOR vacations business near a pleasant resort, and your customers would tell others about it who would then become customers themselves. That was pretty much all you needed to succeed in business then. But today a resort vacation is a glamorous status symbol and if you donat have good advertising, your resort doesnat stand a chance. To keep your head above water in the market today, you need to know where to advertise.

Of course the visual media is the best medium for this. Since most of the people are watching TV many hours a day, the importance of TV can not be neglected. No doubt you have to pay hefty amount to the TV channel but it definitely and promptly enhance your business. Ones you are establish, your business is all up for years to come.

Another great way to advertise is through print media like newspapers and magazines. They remain popular favorites with readers and have the ability to reach millions of people. People are notorious for channel surfing when commercials hit, causing them to miss your ad completely. But an ad in print cannot be avoided. It also carries more weight and leaves a more lasting impression on the reader than a brief television ad.

The Internet cannot be underestimate in its advertising power. More and more people start using the Internet every day, and Internet advertising is relatively inexpensive. Just like with print media, Internet ads last for a longer time period. Posters and billboards are highly visible but donat reach nearly as many people. Radio is another great source for MOR vacations business advertisements. Radio stations are increasing in number and the number of listeners continues to expand. It gives your business good exposure and is also fairly cheap. Your business can also advertise through SMS and conduct surveys about its products through cell phone coverage. However, this is only effective if used simultaneously with advertising in other medias.

Lastly any business no matter it is MOR Vacations or a home based business, does not run purely on advertisement. On temporary basic people can be attracted through advertisements but it is ultimately the quality and affordability of the product which will maintain the strength in the pillars in your business.

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