Friday, November 28, 2008

Being the big pretender in my business got me no where

By John Wallen

Personally, I wasted my first 5 years pretending to be in business just like many people do when they join a work at home opportunity. I was busy. I was spending money. I was getting organized, attending all of the training calls, and memorizing the comp plan.

When I got everything all in place, I was going to be wealthy, but nothing ever happened. The problem is, most everyone who gets involved with a network opportunity, waste their money and a ton of time on things they think will magically grow their business.

Nice office equipment, a new headset for their phone, an 800 number, fancy new business cards, and 100's of brochures and info packets to hand out. Yet, all that really matters is getting that 1st sale. Until that happens, everything else is just wasted energy.

Those who think when joining a home business opportunity that getting organized at first is the key to success, are more than likely going to fail. When you market and sell first before you organize, you will be more successful because you realized the right order to start with.

The problem is many people think they are twisting arms or manipulating, and can't stand being rejected. So they organize because they are scared of marketing and selling. But selling is the most rewarding part when both parties involved are satisfied, and that's what it's all about.

What really works for me and hasn't failed me to this day is, the pull approach. You position yourself as the expert so you can be of value, instead of the pushy peddler. No one likes the pushy peddler anyway.

Bringing new prospects to you will be automatic when you apply this strategy. They will want your products and see you as valuable, and this will move them closer to your opportunity as well. There is no convincing with a sales pitch. Your customers will be selling themselves instead. They see you as a person that can help, rather than a peddler.

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