Tuesday, November 25, 2008

Dan Kennedy Information Marketing Secret: Use Multiple Media

By Neeraj Varma

Andy Duncan of netswingers.com got his start in information marketing the so-called impossible way. He interviewed the big name gurus like Tellman Knudson, Mark Joyner, Alex Mandossian, Ray Edwards, John Carleton, and Dave Lakhani, as his first project. Then he did what they did!

Rob Toth interviewed Andy as part of the Future Of Information Marketing series for Dan Kennedy's Info Riches course. Andy was part of the panel of information marketers who are really "raking in the dough".

"I got to know a lot of successful people online and that launched my entire career", said Andy. "I went from zero to six figures in literally four months starting from scratch."

"I love film...story telling...I am excited about that", says Andy. When you are just starting you should start with something you already know. Work in a field where you have a passion for the subject, according to Andy.

Andy says "putting this all together has been a lot of fun". Andy's main objective when he interviewed the big Internet gurus was to find a way to use Internet marketing to help people in the film business.

People want information so, he believes, information markeing will be around for a long time. So, whatever your needs, Andy says that "because of the Internet you can know it very very quickly". He has found a lot of success delivering that information through multi-media presentations.

With multi-media you can learn to do things a lot quicker. If you are selling something or just learning to get ahead in life, multi-media is the fast way to do things.

You absorb ideas faster with multi-media. Use audio, video, radio, TV says Andy...you should be using all of it to send traffic to your website. Just as people absorb information more quickly with multi-media, they absorb advertising messages more easily when they see it in multiple media. You create a synergy when you advertise in multiple mediums. "Multi-media is the way to make it happen in a bigger way and a lot faster.

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