Sunday, November 30, 2008

Chiropractic Marketing That's Recession-Proof

By Matthew Loop, DC

It's hard to believe that three years have passed already since I introduced the chiropractic profession to Web 2.0 social media marketing. What first began as marketing on just social networks like Myspace, YouTube, and Facebook, has expanded to encompass the vast, new and rapidly growing online media outlets. If you were to take a snapshot at the growth of this Web 2.0 phenomenon back in 2005 and compare it now, it would appear like a virus that literally doubled every 24 hours. Now, I'm not just speaking about huge-growth of a new phase of the internet and communication. I am also referring to the massively profitable nature that comes with this technology for your chiropractic practice and the ability to easily generate multiple sources of income at a staggering rate.

There was once a time when chiropractors paid ungodly amounts of money on marketing and advertising. Actually, chiropractors are still doing that. But the difference is that those tactics do not work in this age. In fact, they're a huge waste of money and chiropractors are suffering because of it. When you step into the present and embrace the methods that are working today, you're giving your practice a chance to survive and even thrive in these difficult times.

I know the economy of this nation is bleak, but my part of the economy is actually succeeding, and there is a short list of other chiropractors that are finding tremendous success and countless new patients during this time. How are they doing it? They've tapped into the goldmine of Web 2.0 and social media marketing. So, do you want to strike gold, or be left out in the cold?

Below is a quick-list of a few sites that I readily frequent (and I highly recommend you do as well) in my Web 2.0 marketing endeavors for my chiropractic practice and the other streams of revenue that continue to flow. Begin at YouTube.com, Digg.com, Squidoo.com, EzineArticles.com, StumbleUpon.com, Facebook.com, Twitter.com, Myspace.com, Free-Press-Release.com, Wordpress.com, Photobucket.com, Furl.com, and eHow.com.

There are greater than two-hundred websites that are empty canvases for your marketing masterpiece. For the sake of example, I only named a few. If you really want to tap into the full power of it, you need someone who is knowledgeable in all of these sites, and the specific tactics for how to milk them. The good news is, you don't need to do it alone. Your profession and skill is at being a chiropractor, so you need to find someone who can expertly do these things for you, and teach you along the way.

Even the incredible time saving and leveraged-based tools I use and recommend can be easily shown to a CA or marketing director for use. The most important thing is to be coachable, as this may be a new language to many chiropractic marketing newbies and veterans.

There are even ways to monetize your existing chiropractic practice online with Web 2.0 social media. I can't even begin to tell you how great it feels to wake-up in the morning with consistently more money in my bank account without doing any work. Sometimes I think that I'm dreaming but this is a reality, not just for myself, but for many other chiropractors that are hitting it hard with social media.

Establishing other systems of passive income along with your current practice will make you recession-proof. Bigger thinking is required in times like these and those that are constantly scouting innovative methods for attracting new patients will thrive and prosper.

Start by providing something of value to current and future patients online. When you put yourself and your practice in front of the world audience, you are greatly increasing your ability to communicate with a greater pool of people and sharing your talents. And believe that you have something to offer and talk about on the web! There are people out there that you can help, and they want to hear from you. Develop a YouTube video channel around a weekly series discussing some aspect of your chiropractic field. This is just an example of something helpful and informative that you could do that will simultaneously draw more people to your practice.

Be creative and you will find this new, powerful virtual world will bring you boatloads of new patients, build social proof, and allow you to generate multiple streams of residual income.

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