There is one very simple rule to remember when it comes to real estate marketing. It's not long, it's not complicated, it's really not more than one sentence. That rule is: the primary purpose of all your real estate marketing should be to generate real estate leads. It doesn't have to be your only purpose, but it should be your main purpose.
After all, real estate leads are the lifeblood of a real estate career, so if your real estate marketing isn't generating any, you're wasting your money. It is especially important that agents just starting out in the field begin generating leads immediately through marketing. Even agents who have been around the block can increase their income just by beefing up certain marketing efforts. Marketing should be a constant in the real estate field - even when money is short, you don't stop.
Slow income periods are the best time to increase your marketing. After all, things are probably slow because you didn't have enough leads in your pipeline to convert to clients. Not every lead will turn into a client within months, so it is crucial that your pipeline is full enough so that you have leads converting to clients on a regular basis. No matter how much it might hurt, if money is tight, it is time to increase your marketing to generate more leads.
Since 80% of consumers start researching real estate online before contacting an agent, your website is probably a great place to start. Is your website easily found online for visitors in your area? More importantly, if it is, does it have any kind of offer or call to action that will make visitors leave their contact information in exchange for free info?
You can dream up nearly an infinite amount of ways to use your website to get leads. One of the most popular things to offer a visitor in exchange for their contact information is a free comparative market analysis and home value. After all, besides an agent, only a professional (and costly) appraiser can give someone an accurate value of their home. Think of other information a potential buyer or seller may need that you can provide, and offer it on your website in exchange for contact information, and you've got a lead!
Your internet real estate marketing should extend beyond your website though. Another easy way to get online leads is to sign up for a lead selling service. There are plenty of them out there, and they're a good way to get fresh leads every month without having to do anything but provide a credit card number. It's important to look into different services though, as some are better that others.
If the internet isn't really your cup of tea, there are still many traditional real estate marketing tactics that attract leads. While many agents hate it, cold calling for a few hours every other day is a prime source for new, and often hot, real estate leads. Advertising your listings in local real estate magazines is also a great lead generating tactic. The only thing is, you have to make sure you leave OUT the price and MLS number of the home, or else interested buyers have no reason to contact you for more information!
There are plenty of other real estate marketing tactics you can use both online and off. Cold calling, for example, is still a great way to generate leads. The problem is, many agents hate to do it, so they don't. If you want to be as successful as possibly at real estate, you have to be willing to do the things others don't want to have to do, including cold calls. Remember, as long as your real estate marketing is generating you leads, it won't be a waste of money or time.
After all, real estate leads are the lifeblood of a real estate career, so if your real estate marketing isn't generating any, you're wasting your money. It is especially important that agents just starting out in the field begin generating leads immediately through marketing. Even agents who have been around the block can increase their income just by beefing up certain marketing efforts. Marketing should be a constant in the real estate field - even when money is short, you don't stop.
Slow income periods are the best time to increase your marketing. After all, things are probably slow because you didn't have enough leads in your pipeline to convert to clients. Not every lead will turn into a client within months, so it is crucial that your pipeline is full enough so that you have leads converting to clients on a regular basis. No matter how much it might hurt, if money is tight, it is time to increase your marketing to generate more leads.
Since 80% of consumers start researching real estate online before contacting an agent, your website is probably a great place to start. Is your website easily found online for visitors in your area? More importantly, if it is, does it have any kind of offer or call to action that will make visitors leave their contact information in exchange for free info?
You can dream up nearly an infinite amount of ways to use your website to get leads. One of the most popular things to offer a visitor in exchange for their contact information is a free comparative market analysis and home value. After all, besides an agent, only a professional (and costly) appraiser can give someone an accurate value of their home. Think of other information a potential buyer or seller may need that you can provide, and offer it on your website in exchange for contact information, and you've got a lead!
Your internet real estate marketing should extend beyond your website though. Another easy way to get online leads is to sign up for a lead selling service. There are plenty of them out there, and they're a good way to get fresh leads every month without having to do anything but provide a credit card number. It's important to look into different services though, as some are better that others.
If the internet isn't really your cup of tea, there are still many traditional real estate marketing tactics that attract leads. While many agents hate it, cold calling for a few hours every other day is a prime source for new, and often hot, real estate leads. Advertising your listings in local real estate magazines is also a great lead generating tactic. The only thing is, you have to make sure you leave OUT the price and MLS number of the home, or else interested buyers have no reason to contact you for more information!
There are plenty of other real estate marketing tactics you can use both online and off. Cold calling, for example, is still a great way to generate leads. The problem is, many agents hate to do it, so they don't. If you want to be as successful as possibly at real estate, you have to be willing to do the things others don't want to have to do, including cold calls. Remember, as long as your real estate marketing is generating you leads, it won't be a waste of money or time.
About the Author:
About the Author: Carina Healey is a marketing expert with over 15 years experience with a concentration in mortgage and realty services marketing. Her favorite topics include real estate marketing, customer service techniques, internet marketing, copywriting for the web and search engine optimization. You can find out more about her professional experience from RealEstateMarketing.net.
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