When given the option of a pay per click ad or a Yellow Page ad to promote your company, nine times out of ten you are going to want to choose the pay per click ad. Years ago, taking out a special advertisement in the Yellow Pages was the best way to get your company noticed, but now, the Yellow Pages are dead while pay per click is the new champion. If you don't know why pay per click is going to be better than getting your company in the telephone book, you may ask yourself why waste the money on pay per click. Here are the reasons to get the best for your business.
The telephone book has become obsolete in a lot of households. In fact, the only time you use it is to look up the number for your favorite restaurant - the rest of the time it just sits around getting in your way because it is big and bulky. Take your telephone book down and see how old it is - chances are it is not the current edition. Now, think about how you find all of the other telephone numbers that you need - you go to your computer. When you enter something into a search engine the results that you get are going to be pretty accurate. Of course there is a ton of junk out there, but searching for something specific (like your city name and the name of the fish restaurant that you love) is going to give you instant results. If you are computer savvy (or even computer proficient), you are probably going to find that locating information is faster on the computer than in the Yellow Pages.
So pay per click advertising is more convenient than Yellow Page advertising for people to find, but there has got to be other reasons why it is better. The vast majority of households have the Internet now, so it means that you are going to have everybody's attention. Plus, if you think about it, a lot of young adults and even middle-aged adults are more comfortable searching on the Internet than they are using the Yellow Pages. It's a lot more convenient to find what you are looking for. Plus, most people know that they are going to get a better selection of choices when using the Internet.
A final reason why pay per click is now the king of advertising is that a lot of companies have been starting to use online Yellow Pages. In the past, the telephone company would send out a copy of the Yellow Pages every year, but now the Yellow Pages aren't typically given out for free in a lot of areas and if they are, they aren't given out every year anymore. By advertising in the Yellow Pages, you are going to limit yourself to the number of people who see your business information to the people who got a copy of your local Yellow Pages. By advertising with a pay per click campaign, you are going to have the whole world be able to see your business information.
If you get a telephone call from the telephone company telling you about the specials they have on full page Yellow Page advertisements, you are going to want to tell the caller about all of the web traffic and profits that your business saw from your last pay per click campaign and that you are going to use your advertising money wisely.
The telephone book has become obsolete in a lot of households. In fact, the only time you use it is to look up the number for your favorite restaurant - the rest of the time it just sits around getting in your way because it is big and bulky. Take your telephone book down and see how old it is - chances are it is not the current edition. Now, think about how you find all of the other telephone numbers that you need - you go to your computer. When you enter something into a search engine the results that you get are going to be pretty accurate. Of course there is a ton of junk out there, but searching for something specific (like your city name and the name of the fish restaurant that you love) is going to give you instant results. If you are computer savvy (or even computer proficient), you are probably going to find that locating information is faster on the computer than in the Yellow Pages.
So pay per click advertising is more convenient than Yellow Page advertising for people to find, but there has got to be other reasons why it is better. The vast majority of households have the Internet now, so it means that you are going to have everybody's attention. Plus, if you think about it, a lot of young adults and even middle-aged adults are more comfortable searching on the Internet than they are using the Yellow Pages. It's a lot more convenient to find what you are looking for. Plus, most people know that they are going to get a better selection of choices when using the Internet.
A final reason why pay per click is now the king of advertising is that a lot of companies have been starting to use online Yellow Pages. In the past, the telephone company would send out a copy of the Yellow Pages every year, but now the Yellow Pages aren't typically given out for free in a lot of areas and if they are, they aren't given out every year anymore. By advertising in the Yellow Pages, you are going to limit yourself to the number of people who see your business information to the people who got a copy of your local Yellow Pages. By advertising with a pay per click campaign, you are going to have the whole world be able to see your business information.
If you get a telephone call from the telephone company telling you about the specials they have on full page Yellow Page advertisements, you are going to want to tell the caller about all of the web traffic and profits that your business saw from your last pay per click campaign and that you are going to use your advertising money wisely.
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