Saturday, November 29, 2008

Is it possible to find the best business printing company? Yes!

By Frank Nathe

There's a way to sort through the many here-today-gone-tomorrow business-printing companies and come up with the one that truly is the best, state-of-the-art business printer.

With so many digital-printing companies vying for your business-printing needs - and each company touting itself as "the best" and "state-of-the art" - is it possible to find the business-printing provider that really is the best? The company that is truly the next generation of business printing?

Yes. It's actually quite possible to find the perfect company to meet your business's requirements when other companies can't - whether it be offset or digital printing, posters, convention printing, trade show printing, poster printing, banner printing, high-volume copying, design, binding, or whatever your specific needs are.

First, look for an established company that was in business back when starting a business meant more than registering a domain name - back when word-of-mouth and reputation meant something. Now, with the Internet, starting a business is as simple as registering a domain name. By choosing established businesses, you'll avoid the here-today-gone-tomorrow businesses.

Next, make sure the company offers many printing and communications options, so they have the technology to fit your job, instead of making your job fit into their technology. Look for a printer that allows you to choose offset or digital printing. And because digital communication takes many forms - not just printing - make sure the company can help in all of the digital-communication areas.

Equally important is making sure that regardless of the technology used, the company's mission is all about you, the customer, so that your job is done your way and you are treated as a partner. That includes finding a company that offers various levels of service, so there's something for everyone. Some customers prefer to use automated sales options, with instant price quotes and online file uploading, so transactions can be done with a few clicks of the computer mouse 24/7. Other customers are more comfortable with personalized full-service and custom quoting. This is an option for customers who prefer dealing with a human being and being led through the printing-order process step-by-step.

Search for a company that offers many services - being a full-service communication provider isn't just about printing anymore. Find a company that continues to grow and offers additional services like variable data printing (personalized printing), video production, OCR scanning and archiving of documents or fine arts, DVD replication or wide format posters and banners, and more.

Of course, it's important and responsible to opt for a printing and communications company that's "green." The paper industry is the largest user of water and the fourth largest user of electricity in the world, according to the Institute of Sustainable Communications. So go with a company that takes steps that can benefit the planet and energy consumption - like using environmentally responsible eco-friendly inks, recycled papers and electronic document delivery whenever possible.

NextGeneration Printing, Copying & Digital Communication, the leading fast-turnaround offset and digital print provider, is one of these companies. When it selected the name NextGeneration, it knew the company would always have to be on the cutting edge of the printing and communication industries. NextGeneration has been chosen to produce critical and time-sensitive printed materials by companies in England, Germany, France, South Korea, Australia, Mexico, Russia, Ireland, Barbados, not to mention almost all U.S. states, and many more.

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