Wanting to hire your next copywriter--one who's truly a professional?
Are you stuck, and don't know what to do next?
In the next few minutes, I'm going to share with you one of the most important secrets you need to know when hiring a copywriter. I call this a secret because a lot of people don't know that they should be looking for this trait. The other side of this secret is that it won't be very apparent with most other so-called copywriters.
So what is this secret?
Avoid contracting with someone who's "just a copywriter." That's the secret.
In other words, you want someone who's more than a copywriter.
You're probably asking, "What do you mean by that?"
Well, quite simply, there's a lot more that goes into your business' success than just the copy. The copy, or the advertising and marketing, is part of a bigger picture. For your business to succeed, you need a professional who understands this bigger picture, and who can develop a marketing strategy that meets your objectives.
This is the reason why professional freelance copywriters use the following titles:
Copywriter and marketing strategist
Freelance copywriter and marketing strategist
Professional website copywriter and business strategist
Of course, these aren't the only titles of a professional copywriter, but the message is clear: In addition to copywriting services, these copywriters also provide strategies to make sure the work they provide for you is most effective.
In other words, not only will they provide the copywriting you know you need, they can develop the entire marketing strategy that you've been missing. It's this customized strategy, combined with all the other success factors, that will help your business succeed.|Again, the promise of all this is that if you pick a true professional to work with, you'll either be handed a strategy that they think will work for you, or they'll be able to take your marketing plan and create copy that fits perfectly into that plan.
That's why you need a professional copywriter who's also a marketing strategist.
Having a strategic understanding of your prospects, your happy customers, and the gap in between them is a critical business trait. Working with a professional who understands the bigger picture can increase the success of your project dramatically, since their experience has given them the know-how to bridge the gap between prospects and customers.
That's why you need a professional copywriter who's also a marketing strategist.
Right now, this may seem like a very small distinction, but it's one that can make the difference between a small success and a record-setting sales period for you. You'll know exactly what I mean when you work with a professional copywriter who also understands the ins and outs of marketing. You'll want to keep that professional around for life.
Are you stuck, and don't know what to do next?
In the next few minutes, I'm going to share with you one of the most important secrets you need to know when hiring a copywriter. I call this a secret because a lot of people don't know that they should be looking for this trait. The other side of this secret is that it won't be very apparent with most other so-called copywriters.
So what is this secret?
Avoid contracting with someone who's "just a copywriter." That's the secret.
In other words, you want someone who's more than a copywriter.
You're probably asking, "What do you mean by that?"
Well, quite simply, there's a lot more that goes into your business' success than just the copy. The copy, or the advertising and marketing, is part of a bigger picture. For your business to succeed, you need a professional who understands this bigger picture, and who can develop a marketing strategy that meets your objectives.
This is the reason why professional freelance copywriters use the following titles:
Copywriter and marketing strategist
Freelance copywriter and marketing strategist
Professional website copywriter and business strategist
Of course, these aren't the only titles of a professional copywriter, but the message is clear: In addition to copywriting services, these copywriters also provide strategies to make sure the work they provide for you is most effective.
In other words, not only will they provide the copywriting you know you need, they can develop the entire marketing strategy that you've been missing. It's this customized strategy, combined with all the other success factors, that will help your business succeed.|Again, the promise of all this is that if you pick a true professional to work with, you'll either be handed a strategy that they think will work for you, or they'll be able to take your marketing plan and create copy that fits perfectly into that plan.
That's why you need a professional copywriter who's also a marketing strategist.
Having a strategic understanding of your prospects, your happy customers, and the gap in between them is a critical business trait. Working with a professional who understands the bigger picture can increase the success of your project dramatically, since their experience has given them the know-how to bridge the gap between prospects and customers.
That's why you need a professional copywriter who's also a marketing strategist.
Right now, this may seem like a very small distinction, but it's one that can make the difference between a small success and a record-setting sales period for you. You'll know exactly what I mean when you work with a professional copywriter who also understands the ins and outs of marketing. You'll want to keep that professional around for life.
About the Author:
DK Fynn is a professional direct-response copywriter who specializes in e-commerce. He has been coached by John Angel and Ryan Healy. If you're a serious potential client who wants to find out more about DK's services, you can schedhule a free one-on-one consultation at DirectResponseCopywriter.DKFynn.com
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