Tuesday, December 2, 2008

The 3 Qualities Unsuccessful Internet Marketers Don't Possess

By Kylon Trower

With no shortage of folks rushing to get their slice of the internet pie you must stand out and learn a few critical skills to survive and thrive in this competitive environment. Having the necessary skills will allow you to succeed in this ever changing world of internet marketing.

This is not such an easy thing to do as it does require work, but the basic principles are very simple to learn. Without these foundational pillars I've seen marketers here today and gone tomorrow. Consistency is one of the keys to your success.

Now with all the ways you can promote and get out there, you must understand a few basics that I'm going to outline here. I'll give you a quick boxing analogy that may help sum it all up.

1. Knowledge is your most critical defense weapon. Through education you will more effectively execute your game plan. It will give you the tools to defend yourself against bad opportunities, minor setbacks and poor marketing methods.

2. Discipline is that steady and consistent jab. Your jab is the constant motion and the focus you need to wear on your opponent. Your opponents are the other marketers (good or bad) lobbying for your potential clients. Your focus and discipline will allow you to stay the course when others get distracted, quit or go in another direction.

3. Credibility is the big right hook. This is where the business really happens. Its when people know like and trust you and feel comfortable doing business with you. Without this, you can have all the knowledge and discipline in the world but will still end up losing the customer.

Credibility seems to be the glue that makes everything work, it is extremely important that you stand out and position yourself in the right way. It used to be enough to be professional and polite, but in this competitive business world, that just won't do.

One of the best ways to do this is to constantly share new ideas, strategies and cutting edge techniques with those you encounter. Present fresh new content and you will be seen as a trusted adviser which will increase your sales and conversion ratios tremendously.

There is too much online competition for you to sit back and wait for things to happen. you must be willing to aggressively take massive action and take your piece of the pie. Your leadership and direction will pay off and things will really start to happen.

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