Sunday, December 14, 2008

Brand Names and Phone Numbers: A Powerful Combination

By Buck Thompson

Are you in a business that requires your customers or prospects to call you? If this is the case, your business will need a larger marketing effort in order to see results. You first need to reach people and make them remember your business name and what your business has to offer. Even if you are successful with all this, if your potential clients then decide to call you they will struggle to find a way to reach you.

Give your phone number the power of your brand name. This is the power of a phone word. Phone words help people remember phone numbers simply by remembering the brand name or the service your company provides.

The big question here is how exactly do phone words work? All a person needs to remember is the specific name of a company or the brand that the company sells; from there they can click the numbers that actually correspond to letters on their cell or home telephone keypad. Phone words, sometimes also called phone names, will help your advertising campaign to make a lasting impression.

As an example, if you saw an ad and the phone number given was 1300 362 873 do you think your audience would actually remember it? Or is it easy to remember 1300 FOCUS FIT?

If you still are not convinced, then let's look at the facts, and decide how effective phone words really are!

- A phone number is 14 times more difficult to remember than a phone word.

- 60% of people generally do not keep various business numbers on hand, and the yellow pages provide an opportunity for competitors to poach your clients.

- Advertising results in the U.S. as well as the U.K. have increased 350% simply by using phone words! As if 100% was not enough!

- Because you only have 3 seconds for your ad to create that lasting impression on your potential client, phone words are successfully make your number easier to remember.

- Phone words are another way of telling your customers that you care. The whole point of advertising your phone number is so people can remember it!

Take a look at this real life success story from all the way down under! A company is Australia used the phone word 1300 FOCUS FIT. Within two months of using this phone word, the company earned an extra $31,200! That is just within a two month period; think about what they could to in 6 months, or even a year! These results are indisputable, and this could happen for your company as well!

So now, the question is how to you get your own phone word? It all comes down to picking and choosing the right service that can provide you with the right phone word. Australia has a very useful service called 1300 EasyDial phone words (http://www.1300easydial.com.au). Once you choose a service provider such as this one, you will be guided through a step-by-step process enabling you to register your very own phone word!

One of the great features they provide is a tool that helps you find and select an appropriate phone word. The most effective phone words are generally those that include your brand name or the key service for which you are known.

So 1800-Your-Brand or 1300-Your-service can become your viral phone name. Consider a few examples like 1300-Dominos, 1800-Car-Wash or 1300-Easy-Dial. These are examples of phone words that help customers to easily remember a phone number.

After phenomenal results in the United States and the UK, phone names are now taking Australian markets by storm. Many big companies like Telstra, Qantas, and even small business owners like Focus Fitness are enjoying thousands of qualified leads as a result of phone words. It's time for you to consider a phone word for your business.

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