Marketers are always searching for advertising ideas that are innovative, creative and ultimately successful. Advertising however can be limited by the resources available. Often the goal of advertising is to entice customers to visit a web site or even make a trip to a brick and mortar store. The level of success of your marketing campaign will depend heavily on the form of advertising you choose. For local businesses with limited resources finding a cost effective method of marketing with satisfactory results is indeed a challenge.
Newspapers ads and promotions on television can be budget breaking. To be successful they need to run for a decent period of time and require significant financial backing be successful. As such these forms of advertising are very expensive and for a small business virtually pointless. Without a large investment, creativity and successful execution these forms of advertising will prove fruitless for many businesses.
Some of the effective campaigns that have good to great results for local businesses are printed T-shirts, postcard marketing and direct mail. One of the more effective marketing strategies considered in local markets is viral bumper stickers. Bumper stickers are one of the most effective ways to market locally, and are used globally. They are a practical and affordable advertising opportunity to promote your business. Bumper stickers can be ranked on par with postcards, electronic newsletters and billboards. When a prospective customer is on the road or in a parking lot, they observe your company's bumper sticker. An effective bumper sticker in this situation will help create 'touch points' which will result in increased recall value.
Bumper Stickers can be made as per your requirements. Though there are no set rules you should keep a few things in mind. Stickers that are too big won't be successful as people will refuse to put them on their cars and if they are too small, they will hardly get noticed. A sticker with just your logo or a lot of text, or a sticker trying to oversell your product will not appeal to the crowd. It should be funny, catchy, and helpful to them in some way. Ideally the reader should be able to connect with your sticker.
It's up to you. You can ask your customers to display this bumper sticker on their car and give them one with their purchase. Just don't let them know the supply is inexhaustible, simply put out a few at a time. If they think they are getting one of the last few, they will grab it. Everyone loves to help with anything to do with children. Families take trips, go to games, shopping, etc. all the while taking your bumper sticker with them. You could also use something humorous or helpful to people in some way. This is where your creativity comes in. Relate it in someway to your business.
There are other ways to make your bumper sticker more viral. Make it 'scarce' and make it a status symbol. People love that. They want to make sure they have it and show it off. More people notice your sticker, and more people want it. Use bumper stickers responsibly and smartly. The rewards will come in the form of increased profits and referring customers.
Bumper stickers don't just send any message to the public. Every day they take the message of your business to the public. Parking lots, highways and busy streets, every where a car goes it will take your business or product with it. A well designed bumper sticker can reach a huge and diverse audience. In this way bumper stickers can prove to be an invaluable marketing tool for any business.
Newspapers ads and promotions on television can be budget breaking. To be successful they need to run for a decent period of time and require significant financial backing be successful. As such these forms of advertising are very expensive and for a small business virtually pointless. Without a large investment, creativity and successful execution these forms of advertising will prove fruitless for many businesses.
Some of the effective campaigns that have good to great results for local businesses are printed T-shirts, postcard marketing and direct mail. One of the more effective marketing strategies considered in local markets is viral bumper stickers. Bumper stickers are one of the most effective ways to market locally, and are used globally. They are a practical and affordable advertising opportunity to promote your business. Bumper stickers can be ranked on par with postcards, electronic newsletters and billboards. When a prospective customer is on the road or in a parking lot, they observe your company's bumper sticker. An effective bumper sticker in this situation will help create 'touch points' which will result in increased recall value.
Bumper Stickers can be made as per your requirements. Though there are no set rules you should keep a few things in mind. Stickers that are too big won't be successful as people will refuse to put them on their cars and if they are too small, they will hardly get noticed. A sticker with just your logo or a lot of text, or a sticker trying to oversell your product will not appeal to the crowd. It should be funny, catchy, and helpful to them in some way. Ideally the reader should be able to connect with your sticker.
It's up to you. You can ask your customers to display this bumper sticker on their car and give them one with their purchase. Just don't let them know the supply is inexhaustible, simply put out a few at a time. If they think they are getting one of the last few, they will grab it. Everyone loves to help with anything to do with children. Families take trips, go to games, shopping, etc. all the while taking your bumper sticker with them. You could also use something humorous or helpful to people in some way. This is where your creativity comes in. Relate it in someway to your business.
There are other ways to make your bumper sticker more viral. Make it 'scarce' and make it a status symbol. People love that. They want to make sure they have it and show it off. More people notice your sticker, and more people want it. Use bumper stickers responsibly and smartly. The rewards will come in the form of increased profits and referring customers.
Bumper stickers don't just send any message to the public. Every day they take the message of your business to the public. Parking lots, highways and busy streets, every where a car goes it will take your business or product with it. A well designed bumper sticker can reach a huge and diverse audience. In this way bumper stickers can prove to be an invaluable marketing tool for any business.
About the Author:
About the author: Buck Thompson shares advice on bumper stickers on his website where you can learn ways to increase the impact of your marketing campaigns with stickers.
No comments:
Post a Comment