If you are smart you are using Employee Referral Programs to help find job candidates in a difficult market. You have to keep hiring to find talented people and moving ahead of your competition for when the market turns around.
As many marketers know, word-of-mouth marketing is crucial in pushing any product and the same can be said for recruiting job candidates. Candidates choose jobs based on the possibility of working with peers on exciting projects that they can be motivated about.
A challenging economy requires intelligent budgeting and ERPs give you a chance to find ideal candidates without spending a fortune on head hunters and external recruiting solutions. You have to be balanced with online advertising and other intelligent avenues of recruiting, but an effective ERP needs to be huge.
Also they can reach so much farther as a corporation than as a department that gets labeled as annoying. Let's be honest, a person would like to hear from a peer in the department that they would be working with, than a recruiter that has a potential bias just to get you hired.
There are a lot of ways to use employees to help grow your business in intelligent ways and to use their time wisely so they are not distracted from what they should be doing. You don't want it to backfire on you by getting disgruntled employees talking about your company.
One of the important steps is using some form of web 2.0 or interactive online marketing IM Chat or RSS feeds to get your candidates involved with your employees. If you put a face to it then people will feel more comfortable and get an idea of what their job would be like.
A lot of companies use niche sites for individual employees or microsites to help motivate candidates to find out more. This allows for many websites (needing optimization of some kind) to be out there for people to view.
These sites need to be well marketed and branded. The engagement pages from EnticeLabs TalentSeekr product allows for candidates to peek into your potential culture and exciting projects for your candidates. They do a great job of search engine marketing for numerous sites and they are worth looking at.
As many marketers know, word-of-mouth marketing is crucial in pushing any product and the same can be said for recruiting job candidates. Candidates choose jobs based on the possibility of working with peers on exciting projects that they can be motivated about.
A challenging economy requires intelligent budgeting and ERPs give you a chance to find ideal candidates without spending a fortune on head hunters and external recruiting solutions. You have to be balanced with online advertising and other intelligent avenues of recruiting, but an effective ERP needs to be huge.
Also they can reach so much farther as a corporation than as a department that gets labeled as annoying. Let's be honest, a person would like to hear from a peer in the department that they would be working with, than a recruiter that has a potential bias just to get you hired.
There are a lot of ways to use employees to help grow your business in intelligent ways and to use their time wisely so they are not distracted from what they should be doing. You don't want it to backfire on you by getting disgruntled employees talking about your company.
One of the important steps is using some form of web 2.0 or interactive online marketing IM Chat or RSS feeds to get your candidates involved with your employees. If you put a face to it then people will feel more comfortable and get an idea of what their job would be like.
A lot of companies use niche sites for individual employees or microsites to help motivate candidates to find out more. This allows for many websites (needing optimization of some kind) to be out there for people to view.
These sites need to be well marketed and branded. The engagement pages from EnticeLabs TalentSeekr product allows for candidates to peek into your potential culture and exciting projects for your candidates. They do a great job of search engine marketing for numerous sites and they are worth looking at.
About the Author:
Cade Krueger consults with recruiters as the Director of Sales for Entice Labs and assists recruiters with job recruiting for ideal hires. He also endorses a solution, called TalentSeekr, for recruitment advertising that sources five works the audience at a tenth of the cost of job boards. This assists to save recruiters work and money.
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