Tuesday, December 2, 2008

How to get targeted links and increase your ranking in SERPs

By Chris Linch

There really is only one way to get your site to the top of the search engines. First off you need links. Links are the one thing that search engines count when ranking your site. Every site that links to you is like a vote for your site. The more votes you get the better you rank.

The most important part of a link is what is called anchor text. Anchor text is simply the text a user clicks on to follow the link. If there is a link from website A pointed at website B with the anchor text "get rich" then basically website A is voting for website B being about getting rich.

There is a new problem on the horizon for link building. It used to be you could just go out and exchange a bunch of links to get your website up in the rankings. This is no longer true. Even the latest Google patent shows that the search engine is getting smarter. They are now lowering the impact of a link if it does not come from a relative page. All links help, however links from relative sites help a lot more.

So the best way to improve your rankings is to find sites that have content that is relevant to yours and get a one way link from them. You are probably thinking, yes in an ideal world that would work, but it is very hard to get one way links, and especially from sites that have relevant content to mine. I will tell you it is easy to do this. If you can write you can succeed. This article that you are reading right now has created thousands of back links to my website. All articles do that, it is their purpose, besides informing the reader. All you have to do is write an article and submit it to get thousands of free, relevant, one-way links from websites to yours.

Writing an article is so simple. Once you start writing articles it becomes natural. You just need to make sure you are adding value to the internet when writing an article. When you are done writing, then you start submitting. Each one you submit gets you a free one way link from a relevant page. You can also hire people to write and submit articles, though I say do it your self. There are also services that can submit articles quickly for you.

In conclusion you need to get your juices flowing and write some nice articles. Send them in to all the directories you can find, or pay some service to do it. The fastest, easiest way to rank number one in the search engines is to do this, but you better start today.

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