Monday, December 8, 2008

How To Obtain Ideal Hires In A Recession

By Cade Krueger

So many people struggle through a down economy and allow for it to consume them to the point where they fall even deeper into failure with recruiting. Instead you should be doing the exact opposite and ramping up with a strong recruitment effort during a down market to find huge success in the near future.

No matter what happens with the market, people will always be looking for solutions with their problems and they will pay money for it even if it is borrowed or using their last dollar. On top of that people will continue to search for solutions online such as finding new jobs and looking for companies that will fit them.

The smartest way to do this is through different web 2.0 tools such as recruitment advertising and interacting with ideal candidates to attract new markets. This is something that you have to do because everyone is moving into the internet arena more and more. The more strategies you use such as social media, SEO, and SEM than the better off you will be.

Some of the best tools that you can use are the online marketing tools like Jobs2Web and TalentSeekr from Entice Labs. Both of these products are very capable at reaching new audiences and branding your company in a very positive light.

This is the best way for you to leverage your time and funds to get into the faces of ideal candidates on their most trafficked web sites and blogs. This becomes a non evasive way for you to attract talent with solid branding and give them a good idea of who you are and what you are doing.

Branding is the key to building any relationship with any recruit that you want to hire away from your competition or hire before you competition gets a good look at him or her. Be smart with your time and leverage it well by reaching out to as many eyes as possible that are ideal candidates.

As you express your brand better you begin to understand more about how your ideal candidate will fit into that brand and what you have to look forward to. It also becomes significant that you understand what they are looking for and how you can fit their needs.

Online technology is a great tool for a challenging market because it is cheap and it is a great leverage that other people are still learning how to use. The better you become accustomed to it, the more success you will have.

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