As I've been speaking around the country for the past 2 years in chiropractic seminars and events, I continue to hear the same complaints by recent chiropractic school grads and professionals. They've been scammed by useless management consultants. I think we need to wake up and realize that when these groups make huge promises, our instincts rightly tell us that they can't keep them. If a chiropractor is pushed into one of these companies because they've been instilled with a fear of failure, then you know that there is some serious fraud going on, and the other guys are making a lot of money off it. These "meat-eaters" are devouring chiropractic businesses for breakfast with their false claims, and you better not be the next one to fall prey to them.
I'm not just warning the chiropractors about this, I'm warning the consultants who are stealing people's money with phony claims and no results. When you're taking money from hard working chiropractors and not doing them any good, you're actually stealing from them. If you're not skilled enough at what you do to understand the current climate of the chiropractic business and what professionals are actually facing today, you are hurting them instead of helping them-- and taking all their money too. Some of these consultants are still using marketing tactics utilized in the 1970's, and have no interest and using tactics that work today. The world of marketing has changed incredibly over the last 5 years. There's a potential for wealth and success like never before, and none of these consultants know anything about these methods. I guarantee you that!
If you need help from a professional to get your chiropractic practice reaching its ultimate potential, you need to first ask yourself what specific areas need help. You don't need a "blanket remedy" that generally puts more life into your business; you need specific tools that combat your specific problems and concerns. Odds are, you need help with marketing and bringing new patients through your door. These are the most common things. Since your business is probably already in danger of sinking to new lows, you need to get new patients through your door ideally using free marketing strategies. In fact, you not only should you use free marketing strategies, the best strategies available today are absolutely free. You have no reason not to use sites like MySpace and Facebook, which have endless potential for branding yourself and expanding your business in your local area.
When the going gets tough, more creative and strategic marketers will see their businesses not only endure, but flourish during hard times. But the truth of the matter is that there are no chiropractic consultants teaching these important techniques. Not one! If you find a consultant who says they know all the answers and they've been doing it for a long time, they're lying!
Here are a few tips to consider when choosing a practice management company. Make sure they have real-life testimonials from previous clients. Secondly, see if they specialize in what you are looking for. You don't want a "jack of all trades, master of none" chiropractic coaching group. If you want to market your practice via the internet, don't choose someone that focuses on screenings are dinner-talks. Lastly, make sure they are adaptable and staying abreast of new trends in the internet and the world. Not only that, be clear that they have an exact, proven strategy to implement them within your practice.
Here are a few places you can go to today to begin to advertise for FREE on the internet. Go to YouTube.com, Myspace.com, Wordpress.com, Sphinn.com, EzineArticles.com, and Twitter.com. Trust me; you're going to be really happy that you did.
Now, I could've mentioned about a hundred more, but begin with these ones first. These Web 2.0 sites are free to use and can bring you truckloads of new patients and other sources of income if you learn the basic and advanced strategies of how to harness them. I've noticed that about 95% of the chiropractic profession is still in the dark about how to use social media to blow the doors of their offices.
Let's be clear, not every chiropractic consultant is a scammer. There are still some legitimate groups out there who are proven and respected. Ask your colleagues for referrals before you pick a firm. You need someone who you can trust to help your business reach the next level, and that someone needs to understand today's market. Not the market from the 1980's.
I'm not just warning the chiropractors about this, I'm warning the consultants who are stealing people's money with phony claims and no results. When you're taking money from hard working chiropractors and not doing them any good, you're actually stealing from them. If you're not skilled enough at what you do to understand the current climate of the chiropractic business and what professionals are actually facing today, you are hurting them instead of helping them-- and taking all their money too. Some of these consultants are still using marketing tactics utilized in the 1970's, and have no interest and using tactics that work today. The world of marketing has changed incredibly over the last 5 years. There's a potential for wealth and success like never before, and none of these consultants know anything about these methods. I guarantee you that!
If you need help from a professional to get your chiropractic practice reaching its ultimate potential, you need to first ask yourself what specific areas need help. You don't need a "blanket remedy" that generally puts more life into your business; you need specific tools that combat your specific problems and concerns. Odds are, you need help with marketing and bringing new patients through your door. These are the most common things. Since your business is probably already in danger of sinking to new lows, you need to get new patients through your door ideally using free marketing strategies. In fact, you not only should you use free marketing strategies, the best strategies available today are absolutely free. You have no reason not to use sites like MySpace and Facebook, which have endless potential for branding yourself and expanding your business in your local area.
When the going gets tough, more creative and strategic marketers will see their businesses not only endure, but flourish during hard times. But the truth of the matter is that there are no chiropractic consultants teaching these important techniques. Not one! If you find a consultant who says they know all the answers and they've been doing it for a long time, they're lying!
Here are a few tips to consider when choosing a practice management company. Make sure they have real-life testimonials from previous clients. Secondly, see if they specialize in what you are looking for. You don't want a "jack of all trades, master of none" chiropractic coaching group. If you want to market your practice via the internet, don't choose someone that focuses on screenings are dinner-talks. Lastly, make sure they are adaptable and staying abreast of new trends in the internet and the world. Not only that, be clear that they have an exact, proven strategy to implement them within your practice.
Here are a few places you can go to today to begin to advertise for FREE on the internet. Go to YouTube.com, Myspace.com, Wordpress.com, Sphinn.com, EzineArticles.com, and Twitter.com. Trust me; you're going to be really happy that you did.
Now, I could've mentioned about a hundred more, but begin with these ones first. These Web 2.0 sites are free to use and can bring you truckloads of new patients and other sources of income if you learn the basic and advanced strategies of how to harness them. I've noticed that about 95% of the chiropractic profession is still in the dark about how to use social media to blow the doors of their offices.
Let's be clear, not every chiropractic consultant is a scammer. There are still some legitimate groups out there who are proven and respected. Ask your colleagues for referrals before you pick a firm. You need someone who you can trust to help your business reach the next level, and that someone needs to understand today's market. Not the market from the 1980's.
About the Author:
Looking to get New Patients with no cost chiropractic marketing using the internet? If you're tired of the same ineffective, outdated marketing strategies that your chiropractic coaching "guru" shoved down your throat, visit http://DCincome.com to learn the secrets.
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