Have you ever wondered how the so-called internet marketing gurus can send out a single email and make enough money to buy some fancy car, or so they say?
Well, for most people that just sounds too good to be true. And kind of ridiculous to believe. But what the "gurus" don't tell you is that there is in fact a way to reproduce those kinds of results.
The secret is that they have a buyer list. It's a buyer list, not a mailing list. And there's a big difference.
Most people think that a big mailing list is the secret to creating wealth. It really isn't. What really counts is the quality of the people on your list, whether they respond or not to your mailing.
It does not matter if you have a million people on your list. If they are not buying, it's a total waste of your resources -- your time, your money, and your bandwidth.
The real secret is not really a secret at all. Your list has to contain peole who want to buy from you, period. It's not complicated or complex at all.
Not knowing exactly how to build a good list is what stands in the way of reaching your sales goal. Most people get subscribers, not buyers. Did you know that the average response to a marketing email is estimated at only 1-2%?
I guess 1-2% isn't bad if your list is huge, but what if you could send an email to a list of 2,500 people and get 10% of them to buy? That would be 250 sales for you.
Now, which do you think would be easier -- getting 25,000 people on your list and hoping that 1% buy so you can get your 250 sales, or getting 2,500 buyers on your list who buy like crazy every time you email?
The truth is, most of those massive lists don't pull the often quoted 1-2% response. It's usually more like 0.05%. So then you need an even bigger list just to reach your 250 sales goal. I don't think you would be willing to do that; at least I wouldn't.
I am sure you have realized by now that quality counts a lot more than quantity in building your mailing lists. Stay focused on that, and soon you'll have your own success story to tell.
Well, for most people that just sounds too good to be true. And kind of ridiculous to believe. But what the "gurus" don't tell you is that there is in fact a way to reproduce those kinds of results.
The secret is that they have a buyer list. It's a buyer list, not a mailing list. And there's a big difference.
Most people think that a big mailing list is the secret to creating wealth. It really isn't. What really counts is the quality of the people on your list, whether they respond or not to your mailing.
It does not matter if you have a million people on your list. If they are not buying, it's a total waste of your resources -- your time, your money, and your bandwidth.
The real secret is not really a secret at all. Your list has to contain peole who want to buy from you, period. It's not complicated or complex at all.
Not knowing exactly how to build a good list is what stands in the way of reaching your sales goal. Most people get subscribers, not buyers. Did you know that the average response to a marketing email is estimated at only 1-2%?
I guess 1-2% isn't bad if your list is huge, but what if you could send an email to a list of 2,500 people and get 10% of them to buy? That would be 250 sales for you.
Now, which do you think would be easier -- getting 25,000 people on your list and hoping that 1% buy so you can get your 250 sales, or getting 2,500 buyers on your list who buy like crazy every time you email?
The truth is, most of those massive lists don't pull the often quoted 1-2% response. It's usually more like 0.05%. So then you need an even bigger list just to reach your 250 sales goal. I don't think you would be willing to do that; at least I wouldn't.
I am sure you have realized by now that quality counts a lot more than quantity in building your mailing lists. Stay focused on that, and soon you'll have your own success story to tell.
About the Author:
Robert Alan Lamson writes about online businesses and marketing, as well as general-interest topics. He recommends this resource for building quality mailing lists. This and other unique content 'is the money really in the list' articles are available with free reprint rights.
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