Wednesday, December 17, 2008

Is your Chiropractic Website Marketing a Joke?

By Matthew Loop DC

If you're like most other chiropractors, you probably have a website online that you were told was going to draw thousands of new customers, but those claims have proven to be empty. Perhaps some webmaster enticed you with claims of past successes, but you still see no new patients walking through your doors. This is the reality of chiropractic marketing today. You're spending tons of money and seeing little results. This is horrible news in these harsh economic times.

This is absolutely a lie that many website creators keep from you so you will continued to host your website at their many times expensive service. Just because you have a professional, expensive and aesthetically appealing website doesn't automatically mean it will make you a boatload of money.

When you dive into the world of internet marketing and Web 2.0, you're diving into the chiropractor's goldmine. If you refuse to tap into this new and powerful form of marketing, you'll most likely be left in the dust, which is exactly where most of the other chiropractors are today. It seems like the options are endless online. With all the different strategies including Pay-Per-Click, Banner Ads, email marketing, and social media marketing, the question becomes: How do you decide?

First realize that if you're spending a lot of money on marketing for your chiropractic practice, you are totally throwing that money away. If someone is charging you an arm and a leg to advertise your practice, there is no question that their marketing methods are a thing of the past and have no legs in the modern world. Don't get stuck in this trap like everyone else! Social media marketing online is the wave of the future, and it costs you nothing at all. When you join a site like YouTube, Facebook, or Friendster, you're taking the firsts steps to bring your chiropractic practice back to life.

Know that you can't do this alone! When you dive into the new world of social media marketing, the potential for error is great. You need someone by your side that has experience and can guide you exactly where you need to be. Don't waste your time trying to reinvent the wheel, when you can have someone show you the tricks to milking Web 2.0 and branding yourself successfully from the beginning.

Video marketing on YouTube and other websites like it provide you a simple, free medium to propagate your message to your community so that boatloads of people will continuously see you. The best part is, these videos work for you 24 hours a day, 7 days a week absolutely free!

I have videos that have garnered thousands and thousands of views on only a few months. Do you have any idea what exposure like this would cost on Pay-Per-Click advertising engines? You got it, a truckload of cash! Videos even get indexed very well by Google if you know how to optimize them so climbing to the top of the search engine can be relatively simple and very cheap.

Be cautious and skeptical if a chiropractic website creator tells you that by just having a website, you will get tons of new patients and sales. You could have the best website in the world, but if no one knows about it, then it doesn't matter. If you are looking for mass exposure to your local, national or international community, then marketing via high-traffic social media sites is the perfect way to go and will be very lucrative for your practice.

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