Friday, December 12, 2008

Key Projects That Require a Voice Over Artist

By Terry J. Daniel

When you're putting together a unique marketing strategy and advertising campaign, it's not easy to ignore the power of multimedia in today's competitive industry. From radio, television, to online presentations, it's clear that persuasive marketing still works. A big part of this involves both a visual and audio element. The visual element takes the form of graphics, creative video shoots, and photography. The audio element takes the form of voice actors and voice over talent that can help set your company and brand apart from the rest.

Whether you're developing an important campaign or marketing message, there are a number of different projects that will require the help of a professional voice over artist. No matter how well someone can speak in public, their voice may not be adaptable and flexible for commercials, business videos, or even a podcast. Voice acting takes a certain amount of skill and experience, and you can find the right fit for your business with a strategic sourcing and interviewing process. Here are just some of the key projects that require a professional voice to deliver your message with high impact:

Podcasting: Today, Internet podcasts are a popular way to increase one's online presence and attract attention, particularly when it comes to companies trying to reach potential customers, and this strategy is only looking to become hotter in the future. A podcast on just about any subject is bound to attract interested listeners, due to the vast swathes of people constantly moving about the Internet, but a professional presentation is the key to keeping their attention-- this is where professional voice talent can come in handy.

Business videos: Many marketers will find themselves developing business videos to be used internally. When you're introducing a new product or making a sales demonstration to your valued clients, you want to present your message with the greatest possible degree of professionalism. When it comes to staff, clients, and prospective customers engaged in your business videos, professional voice talent can give you the edge.

Training videos or tutorials. Training videos, documentaries, and tutorials are other projects that can be much more effective with a professional voice talent. Consider hiring a professional actor for a variety of subjects so you can create a professional presentation with ease.

Telephone answering services: Organizations that conduct a good deal of business, for example in sales and ordering, often have automated answering systems. If you want your recorded messages to have the professional sheen with which you present yourself as a company, hiring a skilled actor or actress is always preferable to having one of your employees do the job. Your potential clients will hear the difference.

Online videos: Videos on the Internet are a great, cost-effective way to get your message out to a virtually limitless audience of prospective customers, but this all adds up to nothing if your advertisement doesn't deliver that message in an effective manner. Part of communicating your message effectively is communicating it in the right voice: the voice of a professional.

From online broadcasts to business videos, professional voice talent can help you create a powerful presentation. Whether you're creating a short commercial or a long training segment, the skills of a voice over artist can help deliver the right message to your audience, and create just the right impression with your business goals in mind.

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