Sunday, December 21, 2008

Marketing with Bumper Stickers

By Buck Thompson

When walking or driving along the road a vehicle with a bumper sticker saying "Be ready, Be Buckled" would obviously grab your interest. Something like this that catches attention and conveys a message in a few words is likely to have a great impact. Bumper stickers are marketing tools in the form of labels, usually attached to a vehicle for others to read.

Marketing or advertising your product or business through bumper stickers is an extremely cost-effective method. Once someone sees the bumper sticker on a vehicle, they may like the idea and do the same to their own vehicle. Other people may in turn choose to place your stickers on their vehicles resulting in more and more marketing for your business or product.

Many bumper stickers are often used to convey political messages. They are also used to create an element of suspense and surprise. Care should be taken however in the design to avoid sarcasm and to use terms that convey exactly the message intended.

Driving through traffic is not the most stimulating of activities. Seeing bumper stickers with messages, often involving humor, could possibly reduce the boredom of traffic and perhaps even encourage drivers to look for more bumper stickers. In the long term a bumper sticker on a single car could be read in various locations by thousands of people.

Bumper stickers can also create brand awareness for products which aren't well positioned in their market. This can be achieved in a short span of time with the right message. When designing a sticker it should be noted that humor grabs the maximum attention for a person. A message like "Few Women admit their age: Fewer men act it" is the right way to use humor. Who wouldn't want their vehicle to be eye candy for other people?

In your production of bumper stickers, be careful with your choice of words and language that you use to relay your message. Be creative with the color combinations, designs, and ideas that you will display on the stickers. The material should also be chosen to add attraction to the stickers. Vinyl clings and magnetic stickers are among the top materials.

The marketing potential of bumper stickers is yet to be fully realized. Though not niche in nature, they can prove to be a goldmine for your business if done properly. Care should be taken to ensure that humor used does not divert attention away from the product being promoted.

Bumper stickers are a great marketing tool, and if used effectively with the right meaning they can prove to be a boon for your business. Alternatively if the meaning is wrongly perceived they can also be a disaster. Therefore market properly, think creatively and make your bumper stickers unique.

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