Friday, December 12, 2008

The Midas Touch Of Website Traffic

By June Carr

Never in the history of commerce, has there been an opportunity like the Internet, is truly a place where you can realize your dreams. This does not mean however, that there is in competition, quite the reverse is true. In order for you to have the opportunity for success, it's crucial that you get targeted visitors to your website.

Targeted traffic = sales

The way to understand this is to simply imagine you a person seeing your site for the first time. If you were such a person, would you find it easy to navigate and relevant to their interest. If your answer is yes, then you have the opportunity for success. However, if your website does not offer a solution to the visitor's problem, they will quickly click to another site.

How Do We Obtain Targeted Traffic?

o We can use advertising on the major search engines.
o We can build links (called back links) to our website.
o We can write articles by about a specific subject, then submit those articles to the large directories.
o We can visit popular blogs, making intelligent comments, each of which will have a link to our site.
o We can use the proven the practice of buying advertising on larger websites
o We can, over time, build an e-mail marketing list.
o We can use the proven practice of search engine optimization.

If all of this seems confusing, let me assure you it all works but it all takes time.

The ideal way to obtain targeted visitors is to simply purchased traffic from reliable, and experienced traffic brokers. By utilizing experienced traffic brokers, your website can begin to receive traffic within 24 hours. What you must do in this particular scenario, is to find a company that is both honest and competitive.

Let me tell you, just a little bit more about the specifics of the process.

PPC (pay per click) is offered by Google, Yahoo and MSN. This allows someone to bid on particular keyword(s); these keywords trigger targeted ads to be displayed. When someone clicks on one of your ads you are changed a fee, and the user is directed to your website. This can be very effective, yet very expensive and if not done properly can quickly max your credit card.

Link building is simply having your website link, placed on another webmaster site. This is a tried and true formula, however, it can be quite time consuming.

Article marketing has proven effective and if you're a writer, consider writing informative articles and submitting them to multiple articles directories. While methods vary, traditionally the link to your website would be contained in the author bio box. This is an effective method but requires extensive articles distribution and multiple months to be effective.

While often plagued by spam, placing relevant comments on high traffic blogs, is an excellent way to drive traffic to your own site. We do not encourage you to spam, rather to place intelligent, relevant comments, on popular blogs. In each case, you can place a link back to your own website when you do so.

While it's very easy to buy advertising, and can certainly drive thousands to your website, this should be done carefully, unless you're experienced and know that your website converts.

List building is a proven method and over time (generally 6 to 12 months) it's possible to create a loyal list of followers. This assumes your mailings are informative and targeted to your market.

Search engine optimization is the process of designing each of your website pages, so they are search engine friendly. Done properly, this will provide thousands of targeted visitors over time.

Purchasing traffic gives you the opportunity to immediately begin sending targeted traffic to your website, usually within 24hrs of completing your purchase. The beauty of buying traffic is simply this.

1. You know before hand exactly how much money you'll spend and can always stay within your budget.

2. You can immediately present your offer to targeted visitors, giving you the opportunity to quickly get a return on investment.

3. You can purchase traffic. Not only based on demographics, but also wish part of the country, or world you are attempting to target.

The Internet is a constantly changing environment, and what works today in the search engines, may change tomorrow. Learn all you can, watch your budget carefully and never let your dreams of thousands of people visiting your site wither. It can happen today, simply with the click of a mouse.

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