Managing Google AdWords Campaigns - Wrong v Right

By Kirt Christensen

Most mistakes people make in their Google AdWords campaign managements are pretty common, and 90 percent of Google campaigns can be greatly improved with less than an hour of effort. You can save yourself hundreds, thousands, even tens of thousands of dollars in the hour you spend following our instructions in this article.

Want to know what the number-one mistake people make is in Google AdWords campaign management? Improperly organized campaigns. Badly organized ads and keywords cripple your Google campaigns and cost you a ton of money.

Properly organized campaigns get results from the beginning and are easy to adjust and optimize. Over time this makes a huge difference.

In your optimum campaign, you would have 1 perfect ad for each keyword that is searched for. With each different keyword you would have a different add. With 2,200 keywords you would then need to write 2,200 ads.

However we don't live in an optimum world. We can get a good result by clustering keywords that are alike with an appropriate ad.

Ad groups are the most basic unit of your ad campaign that has both keywords and ads. The campaign is the broad topic containment for these ads. You will need to have more than one adgroup in your one ad campaign.

In Google your account can contain as many campaigns as you need. You can have campaigns in your account with totally different topics. The products you sell may be absolutely unrelated and the websites you send traffic to may be different.

The way you divide up your campaigns is your choice, but the in which you divide up your ad groups is not. There is the right way and the wrong way to do it.

A novice creating their campaign might put it together in this manner:

Smith Telecommunications

Vital Solutions for

Your Total Voice Mail Needs

www.smithtelecom.com

This is what their ad looks like, with keywords such as these:

auto attendant

business telephone systems

call management systems

voice mail

voice mail equipment

voice mail service

voice mail systems

When the prospective clients click, they are all directed to the same homepage. This page has a variety of links to pages with titles from Contact Us to Equipment. What is the problem with this type of AdWords management?

Number one is the variety in the keyword list is too wide. Each of those words should be put into its own adgroup adding in a shortlist of similar keywords/phrases.

The ad doesn't match the keywords, and it can't, because there are too many different kinds of keywords in the group.

Using the name of the business, Smith Telecommunications, in the headline is a no-no in this case and for almost all businesses. Your click-through-rate is going to be lousy, which will drive up your bid price.

Is this ad selling Smith Telecommunications? Is that what the customer is looking for? Make your ad reflect the needs of the customer.

If a prospective client is looking for 'voicemail systems' he wants to land on a page about voicemail systems. Similarly if someone is looking for 'voicemail equipment' he wants to land on one with info on voicemail equipment. These are separate topics. Prospective clients don't want to hunt all over your page looking for what they want. It is more likely they will leave to go elsewhere.

By creating a specific layout of your keywords and adgroups initially, you will be able to make these adjustments more easily. Using www.wordtracker.info or http://inventory.overture.com, categorize your keywords into neat and closely related adgroups. Something like this:

Voice Mail Services (adgroup)

voice mail provider

voice mail service

voice mail service provider

voice mail services

Voice Mail System (adgroup)

voice mail systems

voice mail systems for realtors

telemarketing and voice mail systems

phone systems voice mail

home office voice mail systems

home office telephone voice mail systems

Auto Attendant (adgroup)

answering attendant auto system

auto attendant voice mail services

auto attendant

auto attendant phone system

auto attendant software

auto attendant system

auto attendant voice mail

phone auto attendant

One more thing needs your attention prior to putting together your campaign; Look at your negative keywords. This list of phrases came from 'voice mail software'.

voice mail software

voice mail business software

voice mail software for panasonic

voice mail broadcasting software

voice mail business software

multiple voice mail software

mac voice mail software

multi-line voice mail system software vru

norstar voice mail software

software to record voice mail

free voice mail software

Visitors looking for something free are probably not going to buy from you. Does you company even do voice broadcasting. What about things related to Macintosh computers. These words would comprise your list of negative keywords when you add a minus sign to the front of them. Your list would then appear this way:

voice mail software

voice mail business software

voice mail software for panasonic

voice mail business software

multiple voice mail software

multi-line voice mail system software vru

norstar voice mail software

software to record voice mail

Negative Keywords:

free

mac

macintosh

broadcast

broadcasting

When your ad campaign is all set up every one of your mini keyword lists will be in ito own adgroup with it's own set of ads.

About the Author:

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords help, he's the man!

Adwords Tip: Are Your Adgroups a Disaster?

By Kirt Christensen

Google Adwords is an incredible method for garnering high-quality traffic to your site almost instantly, but it does have a considerable learning curve to it...

...What a ton of pressure when it's your business funds that are being spent!

So, here's a quick tip from a 10-year veteran of the PPC marketing game, and an easy way to up the ROI you get from Adwords:

A critical component of your Adwords account is how well you have your Adgroups setup and arranged.

Don't fall prey to the "rookie" mistake of only creating one or two adgroups per campaign and then stuffing them with hundreds, or thousands, of keywords.

If you do this, you're asking for trouble!

Trouble in that you'll end up paying way more per click, suffer from lower CTR's due to poor relevance of your ads, and most likely be nailed with poor quality scores.

Always remember, "relevance" is key on Adwords!

Since it's virtually impossible to write ads that are targeted, specific and "relevant" for hundreds or thousands of different keywords all in the same adgroup, you need to "break out" keywords into their very own adgroups.

For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that's it!

Even for lower traffic keywords, have no more than 15 to 21 keywords per adgroup.

After you spend some time "breaking out" the keywords into fresh adgroups, notice how much easier it is to write extremely focused ads, including the keyword as much as possible in the ads.

Your CTRs will instantly raise across the board, along with lowering your per click cost!

About the Author:

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords ppc management, he's the man!

PPC Management Tips

By Kirt Christensen

Sometimes places are associated with businesses. For example, if you had a casino you might get additional cheaper traffic bidding on "Niagara Falls" than merely bidding on "Casino."

For local businesses, take whatever keywords apply to your business and then add your state and as many close-by cities as possible. For example, a Cincinnati IT firm might use this list, which includes suburb names and deliberate misspellings of "Cincinnati":

Ohio computer consultant

Cincinnati computer consultant

Cincinati computer consultant

Cincinatti computer consultant

Tri-state computer consultant

Tri state computer consultant

Eaton computer consultant

Jamestown computer consultant

Miamisburg computer consultant

Sidney computer consultant

Troy computer consultant

Milford computer consultant

Loveland computer consultant

Go to a map site and paste in a list of cities, then use an Excel spreadsheet to mix and match those terms. Use "computer consultant," "IT company," "IT consultant," etc.

Having lots of keywords is the key to untapped markets, low bid prices, higher click through rates, and successful PPC management. Your effort in this will pay dividends.

Would you like to increase your keywords by 3x and also get to bid on keyword terms that your competition has overlooked? Here is how:

To really maximize your base keyword list use brackets and quotes. In his tool AdWords Acceleration (www.AdWordAcceleration.com), Stephen Juth helps identify variations that are less pricey and for which there is less competition.

While struggling through the daunting and frequently tiresome task of selecting a comprehensive keyword list, you may miss one or two singulars and plurals and leave out synonyms of your niche phrases.

There is an additional feature that Google provides that can help you with that difficulty, Expanded Phrase Matching adds singulars, plurals, similar phrases, and relevant synonyms where they may be lacking in your keyword list.

Care is warranted here. This feature works for your broad matched keywords, not for your exact matches and phrase matching on your list of phrases.

Broad-Matched Keywords

When you insert keywords at the time you're setting up your campaigns, these are the keywords that don't have any delimiters around them. For example:

used cars

Japanese used cars

used cars for sale

Caution is also warranted at this point. If you do not use negative keyword phrases on "used cars" you will end up with your ad showing for these search phrases also:

used cars

german used cars

used cars cleveland

used police cars

It may even show your ad for this wonky search:

cars used in filming dukes of hazzard

Phrase Matches

Keywords with quote marks on them fall under this category. Such as:

"used cars"

"Japanese used cars"

"used cars for sale"

The quotes will have your ads show up in searches that include these search terms in the order given, no other words inserted, like the words that follow:

used cars

old Japanese used cars

used cars for sale chicago

But your ad will not appear in this search:

used police cars

Exact Matches

Place square brackets around your words to make exact matches. Such as:

[used cars]

[Japanese used cars]

[used cars for sale]

Using exact match means that only the searchers who type in this precise phrase will get to see your ad. The following searches will not see your ad:

used cars chicago

german used cars

old japanese used cars

used cars for sale chicago

used police cars

By including negative keywords on your list, your total number of ad impressions will be fewer. This is caused by your ad being shown on fewer searches. In turn this causes your click through rate to raise. But Check out this math: If you lower your page impressions by 20 percent, then your click through rate will improve, not by 20 percent but by 25 percent. Here is some more:

If you cut unwanted impressions by 30 percent, your CTR will increase by 42 percent.

If you cut unwanted impressions by 40 percent, your CTR will improve by 67 percent.

If you cut unwanted impressions by 50 percent, your CTR will double.

Negative keywords won't affect the CTR of exact-matched keywords, but they will help your CTR on phrase- and broad-matched terms. If your PPC management is done right, there's no way they can't help.

About the Author:

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ad words management, he's the man!

Managing Your AdWords - Utilizing E-Mails

By Kirt Christensen

Use e-mail correctly, and your customers will stick around three times longer. It's the most personal online medium there is. With it you can sell to your customers again and again by building trust and creating an entire business around your own unique personality.

Google AdWords discussions are incomplete without a conversation about how to turn that costly millisecond click into a long lasting relationship. When an individual clicks on your AdWords ad, you pay 50 cents regardless of what happens afterward. If your potential client only looks at your page for a few seconds then leaves, chances are you won't see him again unless you pay again.

Fifty cents for five seconds of someone's attention-dang, that's $600 an hour! Kind of depressing if you look at it that way. On the other hand, if that person gives you her e-mail address, you can communicate with her on a regular basis for little or no cost. If you're trying to sell a $1,000 product, which is easier to get from your prospects: a $1,000 order or their e-mail address?

When your sales process is more involved, there is a greater need to divide it into more manageable steps.

The Power Of Your E-Mail Lies In Being Personal

So-so advertisers don't fully comprehend the very personal quality of e-mail. They don't understand how simple it is to take a good prospect and make them turn away simply by disrespecting that personal quality that is intrinsic with email.

It is essential to write as an individual. The exception is, if you are writing to someone who is a part of a group where each member knows the other members. Otherwise always compose your emails on a personal vein. Speak to your client, one person.

1. A "From" Field that Shows You're a Real Person

Consider that if speaking to an individual in the text of your message is working than think how to apply that to other areas of the email. How about your "from" field. Look at the different impressions that these "from" lines make:

Bill Kastl

William Kastl

William D. Kastl

Nakatomi Corporation

William D. Kastl, Nakatomi Corporation

Nakatomi Sales Department

Bill Kastl, Nakatomi Sales

Be genial and intimate while avoiding the "spam" look. This can be challenging because people who create spam always try to give their messages the appearance of a message from a familiar friend. The solution is to include an item so pointed to their individual interests that a spammer could not have thought it up.

Select a "from" field that will cement your customers to you.

2. A Provocative Subject Line

The key aspect of email is that the success or failure of it is all about settings. The subject line of your e-mail works not because they adhere to copywriting rules and formulas, but because it highlights the particular interests of a specific set of people at the right time.

If we showed you generic examples of e-mail subject lines, it would be almost impossible for them to not sound like spam. So let's take examples from a specific context that you understand: Google AdWords

When Google is NOT the Best Way to Get a Customer

Are Google Employees Spying on You?

Google's 'Don't Be Evil' and all that

Five Insidious Lies About Selling On The Web

These are no cheep sounding promotional that stab at the recipient, rather they suggest that there is a story to be told, making the reader want to find what that story is.

About the Author:

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to pay per click account management, he's the man!

Great Ideas For PPC Management

By Elance

Wordtracker and Overture along side AdWord Accelerator are familiar tools for PPC managers. They are useful for sifting out the keyword and bid price competition and help highlight the best performing ads. However you might benefit from using others that have uncommon features that make them desirable tools. They are Adword Analyzer (http://www.adwordanalyzer.com/) and Keywords Analyzer (www.KeywordsAnalyzer.com)

When you need a screwdriver and you head to your toolbox chances are that you will have both a Philips and a slotted screwdriver. You have uses for both, so you keep both to use as needed. It is the same story for keyword tools. They all have their uses, and having more of them is like owning a complete set of tools.

And there's more to learn still. The first list of keywords you come up with, even if it's a long one, will be incomplete. AltaVista once reported that 20 percent of all its searches were totally unique in the history of AltaVista. You never know what people are going to hunt for. So here are some fresh ideas for successful PPC management:

You'll want lots of synonyms and related subjects in your stockpile of keywords so that you can be sure you're reaching people who are looking for what you've got.

Though you will have to deal with copyright headaches, you can attempt to bid on brand names. Google has dealt with many legal issues just for allowing AdWords users to bid on brand names. Even still, company names, periodicals, associations, well- known people, and well-known places may just be relevant to your advertised goods. Two examples are "Buddy Rich" for "drums" and "Jeremy Jones", the well-known pool player, for "billiards".

Did you know that misspelled words are a great way to get high click through rate without competing with a lot of other advertisers? Why? Because so many advertisers don't bid on misspelled keywords. For example "Tolkien" (correct spelling) got half the click-through rate of the misspelled "Tolkein" on a "Lord of the Rings" promo.

LexFN.com is an effective website used to enhance pay-per-click management. It is a complex thesaurus that utilizes internet technology to search out arrays of related ideas and synonyms and compile them into your keyword list. So you aren't just stuck with the common version of a word like WalMart but you will have variants like Wal-Mart and Wal Mart. "Expanded phrase matching" offered by Google will try, and often succeed, to duplicate this for you. Thos click will most often cost you more than exact matching, just the way folks type it in.

About the Author:

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to pay per click campaign management, he's the man!

How to Create Automated, Passive Income

By Troy Smith

A wise person once said that he would rather earn from 1% of 100 people's efforts than earn from 100% of his own. This man then became one of the wealthiest men in our history - James D. Rockefeller. He introduced many concepts that allow businesses to prosper, including leverage and working smarter. Do you feel as though there is a limit to how much money that you can make because you cannot work any harder?

The solution to this problem is the idea of a passive income. Passive income is the money-making principle that separates your time from your work. Once you set up a stream of passive income, it is on autopilot and you will have the opportunity to make money while working on other interesting projects.

Before we go further, I'd like to ask this: are you getting ahead of inflation? Statistics show that most Americans are not. Did you know that the average household income for Americans has only increased by 30% since 1968, and yet inflation says that a dollar in 1968 is worth 6 times that of today? That means that we need to earn around $225,000 a year to live at the same standards as the average income of 1968. We can get to this level by having multiple passive incomes.

The idea of residual income is a form of passive income that relies on making money off of a product that you only work on once. After you create this product, you establish an automated service to deliver and receive payment for this product.

A way to establish this residual income is through e-books and PayPal. You can even purchase the resell rights to pre-existing e-books and simply buy the rights from there. However, this is not the best and most efficient way to have a passive income. You need to apply leverage to have this automated income perform at its best.

Having a labor supply to establish additional streams of income is applying the idea of leverage. Using leverage, you can make money off of other people's labor, instead of your own. Although you may need to invest the money, and it may not sound like residual income, it is very powerful. You can double or triple your profits by correctly applying leverage.

There is one other way to most effectively apply the idea of a passive income, and this is termed active leveraged income. You will have to put more effort in this approach, but by getting others to work with you, not for you, you can earn even more money. An example of this exists in the Multi-level-marketing world. You can greatly enhance your return and get closer to financial freedom.

You can have the freedom to do whatever you want to do and be whatever you want to be sooner than you think without being concerned about money. If you can simply create an item people will continuously purchase, encourage others to assist in the resale of your product, and find methods to make money off of the labor of other people, you will establish this freedom that you, and many others like you, have been searching for their entire lives.

About the Author:

Troy Smith is a foremost expert in internet marketing. He promotes legitimate, credible online Passive Income opportunities. His most prominent promotion is The Berry Tree that guarantees success.

Embroidered Company Shirts

By Epolos Articles

Custom embroidery on company shirts are an excellent way to brand your business. Large and small businesses alike can benefit from this unique service. How? The following three customer-centric messages are just the beginning.

Did You Know that Embroidered Logo Shirts Can Inspire Confidence in Your Customer Base?

We're Safe: Embroidered company shirts instill trust in your customer base. This is especially true if you operate a service-oriented business. How many times is the following safety advice dispensed by experts, "Look for a uniform, or a company name or logo displayed on the uniform."

The types of businesses that can benefit from custom embroidered company shirts are lawn care services, dog sitting services, glass cleaning companies, garage clean out and organizing businesses, painting firms, etc. These tend to be smaller businesses that really need to build company brand and image.

Professional Image: Professionalism sells. It's a simple concept that is easy to achieve, no matter what size your business. Many small businesses can literally grab market share easily by just this one change - getting all of their employees a shirt with custom embroidery (their name and your company name and logo).

The reason it's so easy to make a big impact with such a small change is that many small businesses wing it, never formalizing their business beyond registering a business name. Many have aspirations of growing larger, but never follow the plan to get there. Micro businesses who grow to become larger businesses copy what the larger firms do. And, that means paying attention to company image.

Success is Organization: Customers like to do businesses with professionals. This is why the business suit is so popular. It sends a message, namely, "I am an expert, I know what I'm doing and I can get the job done for you." This is exactly what customers want. They hire your business to handle their problem - whatever it is. Custom embroidery on shirts is a simple, effective way to brand your business for success.

About the Author:

Embroidered company shirts can help you grow your bottom line effortlessly. Customer loyalty is built via branding. Meaning, customers buy - and continue to buy from - companies they've come to know and trust.

King Solomon's Introduction to Marketing Basics - Wise Counsel

By Bobby Keating

When we ponder the world of marketing, we will discover that there are several concepts and misconceptions that need to be addresses. The basic definition of marketing describes the various tasks that determine your continuing efforts to meet the needs of your customers and, of course, that you are getting a valuable return for your efforts. One consistent misconceptions of marketing is that marketing only concerns your advertising your product or service. Though marketing your product is a serious consideration, it is only one component in the marketing process.

We can define the essence of marketing as 'understanding your customers' needs and developing a plan that addresses those needs.' By understanding marketing in this way, a business owner who has a desire to 'grow' his business can set the proper goals.

One of the most effective ways to grow or expand a business is to concentrate on 'organic growth.' For us to understand 'organic growth', we need to be aware of the fact that a business is a living organism. We can either let it tend to itself or we can discover what its needs are to help it grow. When determining what the business needs, we can determine what we need to do to make it thrive.

To get a better idea of how to create a successful business, we must look at two basic principles of marketing. Developing a 'marketing plan' is our first consideration. A plan for 'ongoing promotion' of our product or service is our second consideration. An often devastating mistake that many business owners make is to create a product or service and, without the proper preparation, engage in an advertising campaign. When we realize the relevance of these two basic components, it will become clear why this mistake can be a devastating and costly one.

When we develop a 'marketing plan' or 'marketing strategy', we create a guide that is necessary for the well being of a business. The first consideration in creating a marketing plan is research and analysis. This is not as difficult as it may seem. It may take a little time but it will be well worth the effort.

To help us understand, we should look at the advice of King Solomon, the wealthiest man who ever lived. This will show us the effectiveness of marketing analysis. We can apply several of Solomon's Keys to Success in our ongoing marketing efforts.

Proverbs 1:5 (Amplified Bible) "The wise also will hear and increase in learning, and the person of understanding will acquire skill and attain to sound counsel [so that he may be able to steer his course rightly]" Wise counsel can be found in many forms. We should also remember, for those of us who think we understand better than others, "The way of a fool is right in his own eyes, but he who listens to counsel is wise." Proverbs 12:15 (Amplified Bible)

A well planned market analysis contains the following:

1.) Determining our 'market' or the groups of potential clients that exist,

2.) Determining our 'target market' or which groups of customers that we prefer to serve,

3.) Determining the needs of our target market,

4.) Decide which of your products or services might meet their needs,

5.) Determining how our potential customers might use our products and services,

6.) Understanding what our competitors are doing,

7.) Determining the pricing formula that we should use and

8.) Deciding how we should distribute our products and services to our target markets.

There are a number of researching your target market that can be used to discover information about markets, target markets and their needs, as well as the actions that your competitors are trying, etc. The Internet has given us a great instrument for this type of research. A little refined searching on the major search engines will reveal many sources of specific information. You must remember to target your searches. Get specific!

After having developed our marketing plan, we should look at our plan for 'ongoing promotions.' Our plan for ongoing promotion will include advertising, public relations, sales and customer service to name a few. These terms (advertising, marketing, promotion, public relations and publicity, and sales) can easily become confusing. These are terms that are often used interchangeably. However, they refer to different but similar activities.

Let's look at a list of quick definition of each term.

1.) Advertising -- presenting a product (or service) to potential and current clients. Advertising needs to be focused on a particular product or service. We must understand that an advertising plan for one product will be different from that for another product. Advertising is usually done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, website banners, etc.

2.) Promotion - keeping our product in the minds of our customer (product recognition). The ongoing activities of advertising and public relations are often considered aspects of promotions.

3.) Public relations -- Public relations is ongoing activities that ensure your product or service has a strong and positive public image.

4.) Publicity -- Publicity is public or 'media' attention, whether favorable or not. These are the review that others present of your product or service and can include news releases. These are only a few terms that are good to learn.

The health and well being of a business is determined by the extent of diligent study and the application of the success principles that you learn through study. To best become acquainted with your product or service or customers or competitors, a sincere determination to be as diligent as possible is essentail.

Remember these few examples of Solomon's Proverbs to help you develop a growing and successful business.

Proverbs 10:4 (NASB) "Poor is he who works with a negligent hand, but the hand of the diligent makes rich."

Proverbs 12:24 (NASB) "The hand of the diligent will rule, but the slack hand will be put to forced labor."

Proverbs 13:4 (The Amplified Bible) "The appetite of the sluggard craves and gets nothing, but the appetite of the diligent is abundantly supplied."

Proverbs 21:5 (NASB) "The plans of the diligent lead surely to advantage, but everyone who is hasty comes surely to poverty."

Write this last Proverb over and over until it is embedded into your memory. It will be a blessing.

About the Author:

Learn King Solomon's Success Principles and how to apply them to your life at Rev. Bobby's The Christian Success Institute. Acquire the knowledge that has produced thousands of wealthy and successful entrepreneurs. Earn while you learn.

Making Money From Selling Advertising Space

By Kim and Charles Petty

If you would observe the company that delivers the daily paper to your doorstep for a business case study, you will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers.

In addition to the above mention, the publisher has to invest regularly in heavy duty machineries and tons of papers in printing tons of newspapers on a daily basis.

And in order to ensure that the newspapers are delivered on time, the publisher appoints agents at every part of the covered territory.

So, how does the newspaper company make money? It is obvious that selling a copy of the papers at less than a dollar would not even be able to even fund the operations.

The answer? Selling advertising spaces! You have definitely seen lots of advertisements in the newspaper. The publisher simply sells advertising space in the papers to advertisers who want to leverage their advertising efforts on the paper's high readership.

On the same analogy, you can make money the exact way from your newsletter: simply by selling advertising space to prospective advertisers!

If your mailing list size exceeds 1,000 (5,000 is recommended) subscribers and beyond, you can start selling advertising space for say, $10.00 per sponsor ad.

In this manner, you turn every issue you send out to your subscribers into a profit-pulling device. And since there is virtually no end to the stream of advertisers as products, services and businesses are cropping every single day in every industry imaginable, so are your money making opportunities.

About the Author:

In this manner, you turn every issue you send out to your subscribers into a profit-pulling device. And since there is virtually no end to the stream of advertisers as products, services and businesses are cropping every single day in every industry imaginable, so are your money making opportunities. Get a totally unique version of this article from our article submission service

Search Engine Visibility: As Use Of Search Engine Grows

By JD Theis

Search engines have now become an essential part of ecommerce. Whenever we want to search for a product, company, service, idea or cause, we use search engines. It has to be remembered that a majority of people who are looking for anything on the web use descriptive and generic words for searching online and not brand terms of names. If a website does not have search engine visibility for those words it will never be even seen by the qualified public. Here comes the need of SEO services. In addition to that, the searchers usually have a mind set that the websites that are showing up in the top half of the top page of the search engine results are the significant players of the field. Therefore, the search engine visibility of websites is a significant factor affecting the brand recognition of the company online. In order to build up the visibility of your website over the web, you need to follow some of these essential steps:

Optimizing the web content of the website: Begin with researching on keywords. Try to figure out which words people usually enter into the search bar when they search for a service provider like your company. Generate appealing and interesting web content using those keywords. The extent of optimization of your web content decides how much visibility your website has on the search engines. You can also use professional SEO services for doing the necessary work for you. Sending out press releases optimized with these keywords: It is a fact that a press release optimized with keywords can bring your website instant appearance on first pages of the search engines but you need to make sure that each press release should contain newsworthy and relevant content. News engines, related websites and search engines will pick up your press releases thus automatically increasing in-bound links for your website and raising your search engine visibility. Do not forget to add all press releases to the content of your website. Sending out e-newsletter containing useful information: By this, you can help your customers to know how your company works and what you can do. Add the e-newsletter to your company website and offer the articles to e-zines and other websites for free. Writing articles: You can also write articles for newspapers, magazines and other websites and add them to your web content also. Starting a corporate blog: By this, you will be able to build a plethora of content over the Internet and to have your company make appearance everywhere.

Search engine visibility can build your company and make you a leader of your field by bringing you larger web traffic that can really convert into prospective customers.

About the Author:

JD Theis is the author of this article on Search Engine Visibility. Find more information about the subject here www.buildpr.com

Tons More Web Site Traffic With This Free Tool

By Rosie Cottis

Getting more web site traffic has never been easier now that you can get your hands on Comment Kahuna for free. (It's a link building blog comment tool out of Portal Feeder.)

It is a not a trial version or lite version. It's the full business version. It is also completely white hat. The only catch is that it may not be available for free for very long.

'What Is A White Hat Blog Commenting Tool?'

A blog comment tool will find blogs in your niche that you can comment on. You have the option to include a link with your comment so that people can click through to your site. A good white hat blog comment tool like Comment Kahuna will tell you the page rank of each blog that it finds, or search for blogs with page rank above a particular number. This makes sure you find the highest traffic blogs. Then you write a comment and submit it for publication on each blog.

'And What Is A Black Hat Blog Comment Tool?'

Black hat tools are usually spamming tools. They send an identical comment to hundreds or thousands of blogs automatically. It sounds easy and many people are drawn into paying high prices for this type of software. But because the comments are so general, blog owners almost always recognize them as spam and delete them before they are even published. So this type of black hat tool is usually a waste of time and money. Comment Kahuna is NOT a black hat or spamming tool.

'Why Would I Want To Leave Comments On Other People's Blogs?'

Leaving comments on blogs is a great way to get traffic and links to your sites. If you have a great site, you want the right people to know about it, and often those people will be reading blogs in your niche area. So if you leave a good comment, they will be likely to click through to visit your site, where they will see your advertisements, affiliate promotions, and everything else that you have on your site.

'I Wouldn't Know How To Use This Tool.'

That is not a problem - it is very easy! There is a training video right there on the page that you can watch right now before you even download, to see how simple it is.

Even if you don't have a web site to build links for right now, remember that this is a $97 value, and right now it's available for free. You will probably regret it if you don't pick it up today. Keep it on your hard drive for when you need it. Click on the link below to see the video and all the details.

About the Author:

Grab your copy of Portal Feeder's Free Blog Comment Software - Click Here and start to get more web site traffic right now! Plus visit our making money online right now blog.

Best Ways To Market A Direct-To-Consumer Distribution Business

By Linda P. Morton

Marketing is your most important job if you own of a direct-to-consumer distribution business.

Starting a direct-to-consumer distribution business is less expensive than a warehouse distribution business. Plus it's easier to manage. Still you have move a lot of products to build a profitable direct-to-consumer distribution business.

In a direct-to-consumer distribution business, you probably will not be warehousing products. so you don't earn a warehousing fee like warehouse distributors do. Your profit is dependent on your product sales. So how well you market can mean success or failure of your business.

Target Market

You first have to know who your potential customers are and the types of products that they will buy. Both are marketing decisions.

Because the large warehouse and wholesale distributors already have the business of large volume products that are mass marked, the best approach for a direct-to-consumer distribution is to go after crumbs that fall from their table. In other words, find a product designed specifically for a target market, not presently being well served.

After you have identified your target market, you have to learn everything possible about the people in your target market. You need to know what they need and want, what they will buy, and what they expect in return.

Internet

You definitely want to consider the Internet as an option for marketing your direct-to-consumer distribution business.

Many publishers of information products distribute direct-to-consumers by immediately downloading digital products to their customers' computers. It's quick, inexpensive, and serves customers desires for immediate gratification.

You can also market real products online by working with drop shippers. These are often manufacturers of the products, but are sometimes warehouse distributors. Any way, all you have to do is sell the product and collect your commission checks. The drop shipper does the rest.

Regardless of the type of distribution, the key to success in any Internet business is offering a niche of people the products that they want. Without that focus, your business will be lost in a vast ocean of sites and Internet marketers. So if you choose to market over the Internet, you must define a narrow target market and discover the best appeals for its members.

The better you know your target market, the better you will be able to get them to your site. And you need to get lots of people to your site in order to make any decent money. With conversion ranges from one to four percent, you'll need between 25 and 100 people to make one sale.

Once you have your web site up and have done your market research, Internet marketing is the cheapest way to market your direct-to-consumer distribution business.

Direct Mail

By following the steps below, you can use direct mail to market your direct-to-consumer distribution business.

Focusing on a target market that can be identified by demographics and buying behavior,

Purchase a reliable mailing list of your potential customers.

Writing and designing effective sales literature to appeal to your target market, and

Fulfilling and mailing orders.

If you implement each of the above steps well, your conversion rate will likely be only about one percent. You have to know that you can make a profit with that percentage.

To cut costs, many direct mail marketers now use postcards as the first phase of a two-phase direct mail campaign. To use this tactic, you narrow down potential customers with the postcard and then send complete packages only to those who reply to the postcard.

Direct mail is more expensive than individual Internet promotions, but cheaper than most other ways of marketing your direct-to-consumer distribution business.

Synthesis

Two other good marketing tactics for marketing your direct-to-consumer distribution business include selling by telephone and through infomercials.

About the Author:

Learn other tactics for your Direct To Consumer Distribution Business and link from there to related posts. Don't miss my free report: Marketing Your Small Business

Starting a Free Membership Site

By Kim and Charles Petty

Basically, a free membership site is a site where the user is not charged a membership fee to use the site but is required to supply their e-mail address, choose a user name and password to enter the site, participate in the discussions and activities. Sometimes free memberships are limited to less useful information or access while paid memberships have full access.

A large entity like MSN, for example, allows members to access most things on their sites without the need for any sign in procedure at all but, in order to join a group, you must supply your email address, choose a user name and a password. The use of the site is still free. However, to use MSN as your ISP or to gain enhanced email resources you will be required to pay for it.

In the same way, an individual might start a free membership website. There would be no charge at all to access the site. To gain access to limited information would require supplying an email address, choosing a user name and a password. To gain full access to the site would most likely require payment if the information they are providing merits a fee.

Some sites never charge a membership fee and rely solely on selling their own product or promoting products produced by others as a source of income.

Free membership sites very rarely, if ever, supply information that you couldn't easily acquire on the Internet yourself. An individual who sets up a free membership site doesn't do it for free so they will be planning to make an income in some way. Usually free membership sites are for the purpose of selling a product or service. Some information will be provided but supplying information is not the main objective.

About the Author:

Kim and Charles Petty,experienced in Real Estate Market. For FREE Special Report and CD and to schedule strategy meeting on how you can make Six or Seven Figures A Year Buying and Selling Propertiesacross the USA & overseas go to VirtualRealEstateInvestingPRofits or call 1-800-311-9228 Grab a totally unique version of this article from the Uber Article Directory

Deciding on Your Membership Model

By Kim and Charles Petty

The model you decide upon for your membership site is of the utmost importance and the one you choose depends upon your objectives. There are basically two types of membership sites. There are free sites and there are paid for sites. The two types of membership sites have one thing is common. Their memberships are made up of people who share a common need or have a common interest.

You can, of course, buy a domain, set up a website and not charge for memberships but choose who to admit and who not to admit. Or you can just set up a site on an already established network. Two examples of free membership sites are Group sites on MSN and groups on Yahoo. It costs nothing to set these sites up and there is no charge at all for a person to join.

There are no paid administrators or moderators. Each site sets its own rules for how to join and the code of conduct for the site. The site topics are many and varied. There are many "support" sites for those with health problems or concerns and for those who have suffered the loss of loved ones.

There are sites for those who are passionate about crafts like quilting or wood working. There are sites for those who love to travel. There are sites for different age groups from teens to seniors. The sites include chat software and a limited amount of space for posting pictures, documents and links per member. The free sites do not have such things as access to specialized data or lists. They don't give access to such things as music lessons.

Paid for membership sites are set up by businesses or individuals with the objective of making money by supplying hard to find information, access to specialized data or lists, or instruction in various fields. Membership sites are owned and operated by people who either own the sites or who are hired by the site owners to monitor and administer them. The topics for paid for membership sites are even more varied than the free sites and certainly more specialized.

About the Author:

Kim and Charles Petty,experts in Real Estate Market. For FREE Special Report and CD and to set up strategy session on how you can make Six or Seven Figures A Year Buying and Selling Propertiesacross the USA & abroad go to VirtualRealEstateInvestingPRofits or call 1-800-311-9228 Get a totally unique version of this article from our article submission service

The Different Types of Membership Sites

By Kim and Charles Petty

There are basically two types of membership sites. There are free sites and there are paid for sites. The two types of membership sites have one thing is common. Their memberships are made up of people who share a common interest or have a common need.

You can, of course, buy a domain, set up a website and not charge for memberships but choose who to admit and who not to admit. This is done when the profit is intended to come from sales to members after they join the site. There are free network sites that might be used for your purposes. Two examples of free membership sites are Group sites on MSN and groups on Yahoo. It costs nothing to set these sites up and there is no charge at all for a person to join. There are no paid administrators or moderators.

Each site sets its own rules for how to join and the code of conduct for the site. The site topics are many and varied. There are many "support" sites for those with health problems or concerns and for those who have suffered the loss of loved ones. There are sites for those who are passionate about crafts like quilting or woodworking. There are sites for those who love to travel.

There are sites for different age groups from teens to seniors. The sites include chat software and a limited amount of space for posting pictures, documents and links per member. The free sites do not have such things as access to specialized data or lists. They don't give access to such things as music lessons.

Paid for membership sites are set up by businesses or individuals with the objective of making money by supplying hard to find information, access to specialized data or lists, or instruction in various fields. Membership sites are owned and operated by people who either own the sites or who are hired by the site owners to monitor and administer them. The topics for paid for membership sites are even more varied than the free sites and certainly more specialized.

About the Author:

Kim and Charles Petty,experts in Real Estate Market. For FREE Special Report and CD and to schedule strategy session on how you can make Six or Seven Figures A Year Buying and Selling Propertiesacross the USA & overseas go to VirtualRealEstateInvestingPRofits or call 1-800-311-9228 Get a totally unique version of this article from our article submission service

Publishing Your eZine - the Cons

By Kim and Charles Petty

As with any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer.

The purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, as the benefits are often more attractive. However, I will also show you how you can easily tackle the cons.

One obvious challenge most beginning eZine publishers face is the creation of eZine content. Creating your own content can be tiresome, especially if you are not a gifted writer and that you run out of ideas every so often that your publishing schedule is threatening you.

A way of taking care of this problem is to create your content in advance. You can compile 30 days worth of content in one day, for example. If you are not blessed with writing skills, you can broker the writing task to capable freelance writers which you can find at places such as http://www.elance.com/ or http://www.rentacoder.com/. While you need to pay for such services, you are at liberty to take the credit for written articles.

Alternatively, you can republish articles from article directories such as http://ezinearticles.com/. This is a free method you can use in making content, provided you include the resource box of the original author and that the article has republishing rights conveyed.

In conclusion, you can easily tackle the content creation challenge using the mentioned methods that do not require writing on your part, free or paid.

About the Author:

Kim and Charles Petty,experienced in Real Estate Market. For FREE Special Report and CD and to schedule strategy session on how you can make Six or Seven Figures A Year Buying and Selling Propertiesacross the USA & abroad go to VirtualRealEstateInvestingPRofits or call 1-800-311-9228 Grab a totally unique version of this article from the Uber Article Directory

Simple Work From Home Opportunities

By Jeff D

Can you work from home? Are there real online jobs? The answer is YES! While most people are still looking for these 'work from home' jobs, there are people that have found them and are earning a great living from home.

The following will make your search of that perfect online job both successful and rewarding:

My 5 tips to make legit money online:

Do some research. Do they have testimonials on their page? Are there success stories? If they can't back up any of their claims, you should avoid them.

Stay Positive! People tend to spend more time complaining than trying. Sure there are scams out there but learn from your mistakes! If at first you don't succeed, try again! Take it as a learning experience and know that you won't fall for it again!

Try a trial run. You will find most online money making opportunities offer free trials or a refund if your unsatisfied with what you receive.

Find Something you enjoy. If you don't find something you enjoy to pursue online then you likely aren't cut-out to work online.

Take the plunge! Many people sign up for free courses and don't want to spend any money. Well, most people that work online have invested a small amount of money at some point.

I spent way too much time searching for work online before I found my calling! I'm sure that with a little research and perserverance, you too will be making a comfortable living from home!

About the Author:

Ready to make a living online? visit Make It Legit for REAL methods to make money online You are welcome to reprint this article - but get your own unique content version here.

All the Clients You Can Deal With

By Ray Edwards

Nearly all copywriters worry about finding clients. I often speak at seminars and conventions. Copywriters approach me all the time with the same question: "How can I get more clients?"

This seems ironic that a copywriter and marketer should have a problem getting clients. Yet, it is the #1 problem for both new and experienced copywriters.

There is good news. You can find all the clients you can handle. It's easy. However, you may have to acquire new skills, skills that we usually don't use. Don't beat yourself up - I can help you gain these skills.

As copywriters, we are skilled in writing excellent copy that provides results. However, attracting clients requires more than just writing skills - you also need personal skills, selling skills, and business skills to attract clients.

The most important skill to develop is your sales skills. If you learn how to sell, you will attract more clients. Jeffrey Gitomer is the premier sales trainer in America. Through his website, www.Gitomer.com, you too can learn how to sell effectively, attracting more clients.

Here is a simple 5-Step System to help you attract more copy clients:

1. Invest in your website. Spend time creating the best copy for your site. After all, your copy is meant to sell YOU. A common mistake made by copywriters is to neglect the copy on their own website, while concentrating on copy for clients. YOU are your most important client! Make your copy the best that you can possibly write.

2. Find a sales process that works. There are several tools to choose from. A lead-generation page can offer a forced opt-in page, an autoresponder, or even opt-in bribes (ethical, of course) to convince potential clients to join in. Make sure you have a plan that will lead your potential client right up to the point where he or she asks for a quote.

3. Carefully screen your clients. This is not to imply that I don't like my clients or prefer not to work - just the opposite, in fact. I like to work. By posting my rates on my website, I can weed out the customers who can't afford my service. If you're a copywriter, chances are your skills will improve over time. Word will get out, and soon you will be deluged with work. You have two options - either turn down some jobs, or raise your rates. This, of course, assumes that you provide an excellent return for your client's money, which we will discuss in a future article.

4. Use follow-up marketing. Use it every single time. Your autoresponder sequence should theoretically have no end.

5. Attend seminars and network. Attending seminars and networking (and doing so in a professional manner) is the best thing that you can do for your business. I created a product that was 10 hours of audio teaching how to do this very thing. (And I'm not trying to sell this product here; in fact, it's not even available for sale, at all.) Last year, I spent about $50,000 on travel to seminars. You don't need to spend this much, but find a few key events that you know will be full of potential clients and make it a priority to get there. One of those that is helpful to a lot of people is Armand Morin's Big Seminar. Here's the link www.NewBigSeminar.com. It's a great place for copywriters to network and find new clients.

It doesn't matter if you are a web designer, copywriter, marketing consultant, or other service professional. The important thing is that you try these five steps. If you use them, your client list will grow, and you will have no problems finding clients.

About the Author:

For tips, tricks, and tactics of a top direct response copywriter, check out the membership site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.

How To Be A Leader In Starting A New Home Based Business?

By Alex Braun

Are you excited about venturing a new home based business and so not very sure how to get started with it? The best thing at this point of time what you can do is to claim a copy of the e-book and wash away all your confusion and doubts because the book will help you know the truth, myths and hype to help you to succeed online. So know the truth and put yourself in a better position.

You will achieve somewhere from $5,000 to $10,000 if you get to know the truth. This amount is very much achievable if you have a home based business and you know the truth. You can make lots of money and enjoy your business and freedom of being your own boss. Having the e-book will help you to take your business higher. Once you have this e-book you will realize the importance of it as it is considered as the gold-mine of the business building nuggets.

Reading the book thoroughly is very important if you want to be involved with an honest and a successful home based business. The e-book that delivers real value and not just air. The one that is not life-consuming tasks which do not work. The business that gives the freedom and peace of mind to you and your family. If these are the things you are looking for, then it is right here.

The TRUE key to unlock the door is right away now and you can be the lucky person to have it. You can now open the doors to have a sustainable and a profitable business by having this TRUE key with you. You cannot build a home on sand or without proper tools and a sustainable business can be built only by knowing the truth.

Finally, creating a home based business that helps you earn a million dollar has been made easy.

Once you know the TRUTH, you will be able to realize how one simple change in your thinking and action can improve your business and maximize your money-making nook, faster than you dream.

You will be able to grab onto the life you have always dreamed of with, if you have understood the truth. Dreams like...

More TIME to spend with your family and friends, instead of burning the midnight oil, trying to get ahead. More MONEY for travel, the kid's college fund, or a worry-free retirement More OPTIONS to support your favorite charity, give back to your community, or finally have the house you've always wanted More FREEDOM to control your own destiny, unleash your full potential, and finally live life on YOUR terms!

So, start a home based business right away by following the e-book systematically and get richer soon! Fine, do you have a wish to excel in your home based business then order for a copy of the e-book right away? Life is not a bed of flowers but you can surely make one if you excel in the business you are into.

About the Author:

Alex Braun, an accomplished internet marketer will help you know the truth to wealth in his website Global Resorts Network. He will let you understand why the grass is greener on the other side, and how YOU can get there too!

The Ultimate Secret To Network Marketing Success

By Richard Scalza

Do you really have a passion for your network marketing business? Having passion simply means that you have an unshakable belief towards the success of your business. Success is not gained until you accept the failures. Failure is the stepping stone to success. But once you set your goal towards your objective, you can gain success at ease.

Having a positive attitude towards your dream will enable you to achieve anything that you dream. If you have the goal to make a lot of money by working at your own comfort then, you should be ready to accept anything that comes in the way. If you are not satisfied don't be disappointed instead try again. Big dreams or Goals don't require immediate big steps slow and steady and consistent steps tend to create the most successful results. The first and the foremost thing you should do is set your goals and then think how much you need to work hard to achieve them.

Do you really want to gain network marketing success? Here is the solution. Join the network affiliate program, which uses a form of advertisement; the advertisement depends upon the affiliates or advertisers who help to drive traffic to the sites.

Multi-level marketing theory is applied in order to gain profitable and potential network marketing business. Multi tiered marketing business drives more traffic than the single tier. You can always make use of our own marketing program or can use a third party marketing team.

Acquiring a network marketing lead is not an easy process; it involves a lot of hard work. If you want to achieve network marketing success, you can use the network marketing tools that will aid you to grow your business. You can make use of the training programs available such as the Bee Free and Link Share, if you are not satisfied; choose a better option for your business. You must also implement network marketing tools that are being used by others, and find valuable information that will contribute to your network marketing success.

There are several avenues for building your network marketing business and when you know the right time seize that opportunity by adopting a network affiliate program that helps you boost your business. The important thing you should keep in mind is that you must always consult your government or business bureau regarding rules and regulations before you associate your company with an affiliate. Don't forget there are countless creative ways for building your network marketing business. Implement the one that works for you and grow your business.

About the Author:

Richard Scalza has been a pioneering in Network Marketing for several years and would like to pass on his skills on to the new marketers. He guides newbies as well as experienced people on Making Money Online through the website GibLine.com

What is FREE the Spider web Marketing System Business Opportunity

By What is the FREE Spiderweb Marketing System Business Opportunity Spider Web by Todd Schuyler Spider Web MLM Social Online Marketing Leads System is not a Scam

What is FREE The Spiderweb Marketing System Business Opportunity? Hi I'm Todd Schuyler and here is my Review of the FREE The Spider Web Marketing System Business Opportunity. This is an incredible MLM Social Online Marketing Leads System and it is not a Scam!

What is the FREE Spider web Marketing System exactly. The spider web system is a step by step marketing machine that has all the training tools, easy tutorial videos and much more all in one system. When properly set-up it becomes it's own self replicating automated marketing tool that will put any business venture into overdrive.

What does The Spiderweb Marketing System Business Opportunity do for you. The SpiderWeb Marketing System does something for you that no other system will do. It actually does what it advertises. Rather than trying to teach you or train you, The SpiderWeb Marketing System uses a complex system of Internet advertising strategies to advertise you and your own personal business to thousands of interested entrepreneurs. It is extremely simple on your side. You just follow the simple, step-by-step video tutorial process, the System does the work, and the leads come to you. It's the easiest way to bring success to your small business. It is an incredible program for network marketing associates.

All multi level marketing members should sign up for this program because it will promote your product or service to levels you never imagined possible. The leads will come to you with the powerful auto-responder set-up on the Spiderweb Marketing System. I have personally seen my multi level marketing efforts explode.

As soon as you sign up for the Free SpiderWeb Marketing System, you are instantly given access to the members area where you can find over 22 videos on setting up your traffic and income streams. Start generating thousands of targeted MLM leads and earn 12 streams of passive income with your very own SpiderWeb Marketing System. That's right 12 ways to generate passive income all on the spiderweb marketing system.

Please click the link below in the about the author section to go directly to my official spider web site and sign up for free. It's amazing what this program does and will do for your home business or MLM company.

About the Author:

Todd Schuyler writes reviews on business opportunities and many articles are on the internet. Todd highly recommends you click FREE SPIDERWEB HERE and sign up for the spiderweb for free today.

Make Money With Adwords Low Cost Advertising

By Rosie Cottis

Adwords is constantly changing, and anyone who wants to make money with Adwords needs to keep on top of the new strategies that are always appearing.

In 2007 we all learned to 'kill' the competition with Day Job Killer. Hard on the heels of that ground-breaking ebook came the spy programs that let you track your competitors' ads, copy them and (in theory at least) blast them off the face of the search engines. Unfortunately some of these systems charged a very high price for membership.

So there were a lot of advertisers who could not afford those systems or maybe simply did not want to spend all of their time tracking, spying and tweaking in order to cover the cost of their membership. They began to look around for a new direction, and early in 2008 we saw the first hints that marketers were rediscovering something that they had previously considered dead - the content network.

If you are new to Adwords in the last few years, you may not know that the content and search networks were once united. Google split them in order to give more control to advertisers, and most advertisers immediately turned off the content network for their ads because of the click fraud that had previously been suspected by owners of content web sites.

However, times have changed and click fraud is no longer a serious problem. Google now shuts down any Adsense account suspected of 'invalid clicks'. This is bad news for the Adsense site owners who can now be put out of business by any bored visitor who repeatedly clicks on their ads. But for Adwords advertisers, it means that the content network is up for grabs again.

There are several advantages of using the content network instead of the search network. Firstly, the cost per click is usually lower. Secondly, you do not have the same fight for space with your competitors, and thirdly, you have a lot more control. You can pick out the exact sites that you want your ad to appear on.

The last of these points is vitally important. When you are advertising on the content network, always specify target sites for all of your ads. In fact you should go even further and specify the exact pages of the site where you want your ad to appear.

Just like advertising on the search network, you want to make sure that the people who see your ad are very interested in your product. You don't want untargeted clicks. So for example if you are promoting an exercise treadmill, you want your ad on a fitness site, but not on pages about weight training.

It is also recommended that you only advertise on sites that have their Adsense 'above the fold' - i.e. the ads are visible on screen immediately when the page is opened, without scrolling down. If they are in the 'hot' area toward the top left of the screen, that's even better.

About the Author:

Locate top content sites to make money with Adwords without wasting hours trawling the search engines - get your free Adsense Site Locateer tool (click here). Also visit our blog at Work From Home Blog

How to get your share of the Video Traffic Boom

By Andrew S. Paxton

Did you know there are over 100 million people online right now viewing videos and that YouTube, the top Video hosting site accounts for over 100 million views per day ? Is that the kind of traffic your marketing efforts can afford to ignore?

Marketing videos make sales. It's as simple as that. From being the exception, online video has now become the norm, so much so, that today's internet users expect to see video on the sites they visit, and if they don't, they usually surf to another page that does include video. Our online success demands video on our websites.

The new internet, or Web 2.0 as it's become known, is driven by multimedia. It's this new multimedia environment that we find ourselves in as internet marketers.

Over and above the effectiveness of video generated traffic, traditional traffic sources such as PPC, are becoming more and more expensive, to the point were campaigns need to be touching double digit CTR's to stand any chance of being profitable.

Don't get me wrong here. I still use PPC and will continue to drive traffic to my sites using PPC for the foreseeable future. The net is changing though and if we don't want to go the way of T-Rex, we need to evolve our marketing strategies.

The process of making a marketing video is quite straightforward, given the wealth of software applications available. For a few hundred dollars, we can have all the programs we need to produce our videos.

What can cause complications and expensive errors is how we choose to market our videos. One easy way is to submit our videos to the various video hosting sites, such as YouTube, Howcast or Google Video for example.

After submission, the video hosting sites allow us to further embed these videos in our own websites, without the need for any additional conversion. This process is simple and straightforward, but not one the serious online marketer should follow.

The reason is quite simple. Taking the embed codes from the hosting sites, such as Google Video for example, also carries across embedded videos from other users.

Video hosting sites group the videos submitted to them into categories. Taking an embed code from a video site could well result in additional videos being carried across from a competitor site for example. We would then be offering free traffic and advertising to this competitor, which is not really something we should be doing.

The safest and most efficient way to add our own videos to our own marketing websites, is to convert these to a flash format and add the resulting flash video to our site. To do this we need a reliable video converter.

By their very nature, videos are large files. Most of the video hosting sites place restrictions not only on the length of videos they accept, but also on the size. Typically, 100 MB and 10 minutes would be a good indication of an acceptable video, which also gives a good picture of the file sizes involved.

Converting a video to flash does require time and computer resources. If we are working on a single computer system, the our hands are tied while the conversion takes place.

Time is a valuable commodity and not something we can afford to waste. Video is a valuable marketing tool and not something we can afford to ignore. Get the best combination of time and result and your online marketing efforts can be that much more profitable.

I see dozens of people buying into cutting edge production software whilst ignoring the conversion software. The result? Super looking marketing videos that nobody ever sees and never result in any sales.

The top class converters I use cost less than $100. Low quality converters come in at around $70. Does that price difference merit time and frustration? Not for me and neither should it for you.

About the Author:

For Video Marketing Sales you need to watch Andrew S. Paxton's descriptive Video Marketing Tutorials. Learn from a recognized industry expert

The Atmosphere Of Your Restaurant For Different Meals

By Patricia Farnham

Many restaurants that offer both lunch and dinner want to create a nicer atmosphere for the dinner crowd. It is common to offer a wider menu selection as well as to charge more for meals in the evening time. You want your guests to feel that coming in for dinner is worth it. That means you need to make some changes that are effective yet affordable. You also want them to be something that can be done quickly.

Think about the table settings you use for lunch. Most are happy with paper place mats or nothing but the silverware on the table. Why not kick it up a notch with some colorful table cloths and napkins? Your guests will love the classy feel of it and look forward to coming in for their favorite foods.

While you want to give your customers as much room at their table as possible, it is common to have some type of decoration on it. You can easily switch from something basic to something better when you go from serving lunch to dinner. Candles work well as do vases with nicer flowers.

The lighting in the restaurant is something to consider as well. You may find it really adds to the look if you are able to dim the lights for the evening meal. This is great for those looking for a comfortable and even romantic atmosphere to eat in. You will also find this method saves you some money on your electric bill. You should be able to have a dinner switch installed by a professional electrician for an affordable price.

Don't forget how a change in lighting can affect the atmosphere as well. You will want softer lighting for dinner than for lunch. This may require a small investment but most electricians can give you a good price. Keep in mind you will save money each month on your electric bill too. Put some effort into offering different music to enjoy at night as well.

Casual seating is common for the lunch crowd but you want it to be more guided for dinner. A hostess should seat the guests based on their preference of seating in the evening. If you expect the place to be quite busy you may allow people to call ahead to place a reservation as well.

The ability to charge the look of your restaurant from lunch to dinner is something you can easily do. It can mean a substantial increase in business for you with the evening crowd as well. Your customers will certainly appreciate the additional touches you offer. At the same time they will love being able to stop in for a casual lunch when they have time.

It doesn't have to be expensive or time consuming to accomplish this. Make sure your staff understands the transition and can effectively set it up. There is no reason why you can't offer a dramatic change between your lunch time and dinner time atmosphere. It all depends on how much effort you are willing to put into it. Explore your options and be creative so you can offer something amazing.

About the Author:

Patricia Farnham writes about the ups and downs of the restaurant industry. To read her opinions, warning and advice on how to start a restaurant and other topics, visit her website

Niche Affiliate Marketing - The Ticket to Profiting Online

By Ginger Coleen

When you finally make the decision to make a living online, you're going to be bombarded with all sorts of verbiage with respect to different types of marketing. One of the most lucrative of those terms is niche affiliate marketing.

Niche affiliate marketing is the greatest way to get started online and one of the quickest and easiest things you can do. Let me show you why.

If you don't already know what affiliate marketing is, well just type that term into any search engine and you'll get plenty to choose from. Affiliate marketing is simply selling someone else's product and getting paid a commission for each sale. Some affiliate programs pay a small fee for each click to their website from your link or banner.

Niche affiliate marketing is essentially targeting an explicit affiliate niche or target market. In other words, you might be involved in sports, but that's a really huge niche. You would be better to aim for a niche market more precise like football or golf.

When choosing a market, you need to make sure it isn't too small or too big . If you get into a very small niche, you might find there isn't much to market. For example, if your niche were golf clubs, rather than golf in general, you might be limiting your topics and product choices.

You might be better off to choose a larger niche. That way you can sell information about golf resorts, golf tees, golf clubs, and even target specific golf products, like Tiger Woods products. By the way, golf is a very popular niche to be in but it's also very competitive.

When the Internet was new and we were just learning to market online, each one of us had to create everything from scratch. We had to figure out what the best keywords were, how to use them and then design and build a website, create the graphics, and find the traffic. Geez, traffic is a whole major niche of its own and I don't mean the freeway kind!

Things have changed a lot over the last 14 years since I started out online. Today, you can buy packages for niche affiliate marketing that contain precoded niche websites with all the graphics included. All you have to do is load them up to a web host and drive the traffic to them.

Some of these packages contain articles and bonus materials to tempt your prospects into signing up for a list and purchasing your products. A word of caution however, be very careful when purchasing these packages.

The amazing thing to me is that many of them are very reasonable in price. And some of these niche affiliate marketing packages also include training to teach you how to promote them. The marketer who created the package will also grow from your efforts when you promote the package, so the training is in their best interest.

I highly recommend that when you're starting out, it will help you a great deal to find a package that includes training. Some have very high price tags but those prices don't really ensure you're getting a quality product.

There's a lot more competition today than there used to be and that has pushed the prices lower while still retaining a lot of quality.

So, find a good product that includes a web design you can put up quickly and good training to teach you how to bring traffic to the site. Then, if you like, you can build a small niche affiliate marketing empire around it.

Just do it once and repeat many times. And, over time, your profits will grow and grow. You get the picture!

About the Author:

Building a niche affiliate marketing business with can be painless, lucrative and fun, and everyone can do it. Become skilled at leveraging your time working in the affiliate marketing field by visiting the Affiliate Tool Shop. Don't reprint this exact article. Instead, reprint a free unique content version of this same article.

Finding The Right Tanning Salon

By Betty P Davis

Locating a quality tanning salon isn't going to be hard, but you do need to put some effort into it. You want to do more than just call the number for the advertisement in the newspaper and schedule an appointment. You want to be happy with the choice of location so don't leave it to pure luck.

The price is definitely a huge factor when it comes to choosing the right tanning salon. It has to reasonably fit into your budget in order for it to be something you continue with. As prices on necessities increase the amount left over for luxuries is squeezed smaller and smaller.

Generally, the fancier the tanning salon is the more you can expect to pay. They have plenty of nice equipment in there that they are paying for. However, don't forget to explore the smaller tanning salons. Their equipment may not be as new but you can still get great results. The savings can also justify going with the basic tanning location as well.

The location of the tanning salon is something you want to consider. You may think driving 20 minutes each way isn't a big deal. Yet when you start to do it each day, that is plenty of time as well as gasoline wasted on the trip. See if it is possible to get the same quality results at a tanning salon closer to you. There may be one by your office or where you pick up your children to look at.

What are the hours of service? You want to make sure you can get in when it is convenient for you as well. That may be early in the morning, at lunch, or after work. You also don't want to wait around. Find out where the policy is about appointment times. You don't want to have a standing 5 pm appointment and not get in until 5:20 on a regular basis due to others being late.

Spend some time getting to know how the facility operates. You can call with your questions but should also visit the salon in person before you sign up for services. Take a look around at the set up and determine if you will be happy there. If you feel uneasy around the staff then you aren't going to want to pop in several times a week to tan.

Chances are you have friends and family members who tan as well. They can refer you to the location that they love to go to. Keep in mind though that the needs of people can be very different when it comes to tanning. Therefore what works best for them may not be a place you will be happy. Finding out what types of tanning equipment they offer is very important as well.

It is worth it to find a quality tanning salon out there. Visit several of them so you can compare prices and options. You want to be sure you are getting the very best price for the services you desire. Tanning can be a great experience if you take the time to see what is offered before you start.

About the Author:

Betty P Davis writes about the facts and myths within the spa and salon business. You can avoid the rookie mistakes many new operators make when they buy a tanning salon.

Increase Search Engine Traffic With Free Portal Feeder Software

By Rosie Cottis

Do you want to increase search engine traffic to your web site? Leaving comments on relevant blogs is a great way to do it!

Leaving comments on blogs is one of the quickest and most effective ways to bring more traffic to your site. It builds links that some search engines will follow, and it brings actual visitors who will click through from your comment to your site.

Plus, if you do this the right way, the traffic that your site receives will be highly targeted. That means that the visitors will be people who are honestly interested in what you have to offer on your site.

But wait - don't go rushing off to hunt down blogs just yet! I can get you free software that will save you a lot of research time. And your time is valuable! Plus you will find a lot more blogs this way than you would by yourself.

Then you can use that time to leave a lot more comments on a lot more blogs to bring you a lot more visitors! Neat, huh?

Comment Kahuna is a FREE tool that will find the best blogs for you to comment on. It finds blogs in your niche - blogs that are on the same subject as your site, so the people who visit that blog are going to be interested in visiting your site too.

It even puts the blogs in order of page rank, so you don't waste time leaving comments on some no-hope blog that nobody ever visits.

All you have to do is leave a short, relevant comment on the blog plus a link to your site, so that people can click through.

It doesn't matter what type of site you have. This tool can find relevant blogs that you can comment on in practically any subject.

It is not likely that you would have a site on such an obscure topic that the tool would not be able to find relevant blogs. However, if that does happen, you can just widen your search terms.

For example, if your site is about a new diet that involves eating nothing but raw broccoli, there might not be many blogs about that exact topic. But if you have Comment Kahuna search for blogs about diets, there will be tons! And some of the visitors to those blogs will be interested in reading about your broccoli diet. So there you have perfect targeted visitors who are genuinely interested in your site.

About the Author:

Grab your copy of Comment Kahuna Free Here and start to increase search engine traffic to your web site right now!

The Benefits Of Drinking Coffee

By Karyn Lewis

There seems to be a coffee shop on every corner these days, and with good intentions. They are in place to make sure the needs of those looking for a good cup of coffee are met. Some people decide they don't want to drink coffee though due to the fact that so many people hear negative information about it. They don't want to be jittery or consuming extra calories.

Yet you may not realize that coffee can offer some positive benefits for your as well. Some of the findings are still in the early stages of being proven. Others have been substantiated enough that you can be confident about what you are hearing. I for one am happy to hear about that because I enjoy my coffee. I also get tired of people telling me that it isn't good for me.

That makes coffee a perfect study partner for many reasons besides just keeping you awake. If you feel like you are reading material over and over again but not remembering what you read you may need to stop and have a cup of coffee. You will also be happy to learn that coffee is a great way to cleanse your body of different types of toxins. It is a well known antioxidant that can really improve the way you feel physically and mentally.

A great deal of research is still in the works when it comes to what coffee can offer your body in a positive way. It is believed that it can significantly reduce the risks a person has of ending up with heart disease. So many people have a genetic link to it as well as deal with weight and diet issues that heart disease should be something everyone is protecting themselves against.

The liver is another part of the body that you want to see stay in good condition. Coffee is a powerful antioxidant so the various toxins that build up in the liver can be removed. Drinking coffee will also reduce your chances of ending up with gall stones in the future as well. This is good news as you don't want your life interrupted by chronic health concerns.

Depression is a type of mental illness that many people suffer from. Yet many individuals will tell you that just by drinking coffee they find their mood improves. This often motivates them to take part in a variety of activities. Depression can prevent people from finding joy in those things they once enjoyed so this is quite a substantial accomplishment.

Driving is something most of us do daily, and may take for granted. We often get by on auto pilot and barely remember the trip. With a cup of coffee in your hand though you will remain more alert. This has to do with more than just being sleepy behind the wheel though. Being alert means you can be prepared for anything. Slow reaction times can result in serious accidents.

It is true that coffee offers some great health benefits. Now when all those critics start to tell me about the bad effects of coffee I have some ammunition. I can smile, drink my coffee, and tell them all the good things I am doing for my body just by drinking it. There is no way I am giving up my coffee so I am glad to hear it isn't as terrible for me as some people portray it to be!

About the Author:

Karyn Lewis is passionate about great coffee. If you are thinking of buying your coffee shop, and avoiding the common mistakes new owners make, you can read more at her recommended at her coffee business website.