Did you know there are over 100 million people online right now viewing videos and that YouTube, the top Video hosting site accounts for over 100 million views per day ? Is that the kind of traffic your marketing efforts can afford to ignore?
Marketing videos make sales. It's as simple as that. From being the exception, online video has now become the norm, so much so, that today's internet users expect to see video on the sites they visit, and if they don't, they usually surf to another page that does include video. Our online success demands video on our websites.
The new internet, or Web 2.0 as it's become known, is driven by multimedia. It's this new multimedia environment that we find ourselves in as internet marketers.
Over and above the effectiveness of video generated traffic, traditional traffic sources such as PPC, are becoming more and more expensive, to the point were campaigns need to be touching double digit CTR's to stand any chance of being profitable.
Don't get me wrong here. I still use PPC and will continue to drive traffic to my sites using PPC for the foreseeable future. The net is changing though and if we don't want to go the way of T-Rex, we need to evolve our marketing strategies.
The process of making a marketing video is quite straightforward, given the wealth of software applications available. For a few hundred dollars, we can have all the programs we need to produce our videos.
What can cause complications and expensive errors is how we choose to market our videos. One easy way is to submit our videos to the various video hosting sites, such as YouTube, Howcast or Google Video for example.
After submission, the video hosting sites allow us to further embed these videos in our own websites, without the need for any additional conversion. This process is simple and straightforward, but not one the serious online marketer should follow.
The reason is quite simple. Taking the embed codes from the hosting sites, such as Google Video for example, also carries across embedded videos from other users.
Video hosting sites group the videos submitted to them into categories. Taking an embed code from a video site could well result in additional videos being carried across from a competitor site for example. We would then be offering free traffic and advertising to this competitor, which is not really something we should be doing.
The safest and most efficient way to add our own videos to our own marketing websites, is to convert these to a flash format and add the resulting flash video to our site. To do this we need a reliable video converter.
By their very nature, videos are large files. Most of the video hosting sites place restrictions not only on the length of videos they accept, but also on the size. Typically, 100 MB and 10 minutes would be a good indication of an acceptable video, which also gives a good picture of the file sizes involved.
Converting a video to flash does require time and computer resources. If we are working on a single computer system, the our hands are tied while the conversion takes place.
Time is a valuable commodity and not something we can afford to waste. Video is a valuable marketing tool and not something we can afford to ignore. Get the best combination of time and result and your online marketing efforts can be that much more profitable.
I see dozens of people buying into cutting edge production software whilst ignoring the conversion software. The result? Super looking marketing videos that nobody ever sees and never result in any sales.
The top class converters I use cost less than $100. Low quality converters come in at around $70. Does that price difference merit time and frustration? Not for me and neither should it for you.
Marketing videos make sales. It's as simple as that. From being the exception, online video has now become the norm, so much so, that today's internet users expect to see video on the sites they visit, and if they don't, they usually surf to another page that does include video. Our online success demands video on our websites.
The new internet, or Web 2.0 as it's become known, is driven by multimedia. It's this new multimedia environment that we find ourselves in as internet marketers.
Over and above the effectiveness of video generated traffic, traditional traffic sources such as PPC, are becoming more and more expensive, to the point were campaigns need to be touching double digit CTR's to stand any chance of being profitable.
Don't get me wrong here. I still use PPC and will continue to drive traffic to my sites using PPC for the foreseeable future. The net is changing though and if we don't want to go the way of T-Rex, we need to evolve our marketing strategies.
The process of making a marketing video is quite straightforward, given the wealth of software applications available. For a few hundred dollars, we can have all the programs we need to produce our videos.
What can cause complications and expensive errors is how we choose to market our videos. One easy way is to submit our videos to the various video hosting sites, such as YouTube, Howcast or Google Video for example.
After submission, the video hosting sites allow us to further embed these videos in our own websites, without the need for any additional conversion. This process is simple and straightforward, but not one the serious online marketer should follow.
The reason is quite simple. Taking the embed codes from the hosting sites, such as Google Video for example, also carries across embedded videos from other users.
Video hosting sites group the videos submitted to them into categories. Taking an embed code from a video site could well result in additional videos being carried across from a competitor site for example. We would then be offering free traffic and advertising to this competitor, which is not really something we should be doing.
The safest and most efficient way to add our own videos to our own marketing websites, is to convert these to a flash format and add the resulting flash video to our site. To do this we need a reliable video converter.
By their very nature, videos are large files. Most of the video hosting sites place restrictions not only on the length of videos they accept, but also on the size. Typically, 100 MB and 10 minutes would be a good indication of an acceptable video, which also gives a good picture of the file sizes involved.
Converting a video to flash does require time and computer resources. If we are working on a single computer system, the our hands are tied while the conversion takes place.
Time is a valuable commodity and not something we can afford to waste. Video is a valuable marketing tool and not something we can afford to ignore. Get the best combination of time and result and your online marketing efforts can be that much more profitable.
I see dozens of people buying into cutting edge production software whilst ignoring the conversion software. The result? Super looking marketing videos that nobody ever sees and never result in any sales.
The top class converters I use cost less than $100. Low quality converters come in at around $70. Does that price difference merit time and frustration? Not for me and neither should it for you.
About the Author:
For Video Marketing Sales you need to watch Andrew S. Paxton's descriptive Video Marketing Tutorials. Learn from a recognized industry expert
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