Business cards make the commerce and industrial world go round- meaning there is a large emphasis put on their use. If business owners and tradesmen are to be successful, more thought should be put into the composition of their business card.
The best way to attract attention to a business card is to make it exciting. And with only a few colors, the level of excitement of business cards from decades ago were far from innovative or creative. But thanks to advances in printing, it is now possible to obtain real-color images on business cards with very inexpensive prices to boot- something that should always be taken advantage of.
Another way business cards can attract visual appeal is through raised lettering. Only through a special technique of applying thermography can a business card get the "pushed in" look that is so sought after. Luckily, this technique is also inexpensive and doesn't always cost too much more than the standard business card price.
In addition to color, other effects such as gold and gloss effects have been proven to grab the attention of the recipient more so than cards without the effects. This is not always a cheap route to go in business card design, but it does give a better sense of professionalism and prestige that clients will both remember and appreciate. In that sense, the extra money is often worth it.
The classic rectangle shape that the business card has came to be is also starting to become history. Newer and flashier designs will use bevels, grooves, and even entirely different shapes in order to attract the attention of recipients. These reshaping techniques will likely cost more on average as well, but again, sometimes the price is more than worth it.
There isn't always a need to follow crowds when it comes to business cards. In some cases, using exotic materials with a business card's design can mean all the difference. Obtaining custom carved wooden cards, metal, magnets, or even cloth all turn heads when presented. It is always sure to bring more attention to the card, although the prices are always drastically higher than the normal business card.
For business card owners, it's nice to have technology work harder to create less expensive ways to obtain or distribute business cards. using CDs or even transmitting business cards over a wireless connection have both become prominent alternatives to the classic business card- and both prove to be very cost effective in the long run.
Overall, the business card world hasn't changed much since its inception. Newer technologies are seeking to change that, however, and it might not be long before all the print and ink business cards are a thing of the past. But until that happens, always consider the extra design effects that come from shaping, coloring, and even deforming business cards as we know them in order to receive extra attention from potential customers. After all, the extra attention can go a long way in the world of business.
The best way to attract attention to a business card is to make it exciting. And with only a few colors, the level of excitement of business cards from decades ago were far from innovative or creative. But thanks to advances in printing, it is now possible to obtain real-color images on business cards with very inexpensive prices to boot- something that should always be taken advantage of.
Another way business cards can attract visual appeal is through raised lettering. Only through a special technique of applying thermography can a business card get the "pushed in" look that is so sought after. Luckily, this technique is also inexpensive and doesn't always cost too much more than the standard business card price.
In addition to color, other effects such as gold and gloss effects have been proven to grab the attention of the recipient more so than cards without the effects. This is not always a cheap route to go in business card design, but it does give a better sense of professionalism and prestige that clients will both remember and appreciate. In that sense, the extra money is often worth it.
The classic rectangle shape that the business card has came to be is also starting to become history. Newer and flashier designs will use bevels, grooves, and even entirely different shapes in order to attract the attention of recipients. These reshaping techniques will likely cost more on average as well, but again, sometimes the price is more than worth it.
There isn't always a need to follow crowds when it comes to business cards. In some cases, using exotic materials with a business card's design can mean all the difference. Obtaining custom carved wooden cards, metal, magnets, or even cloth all turn heads when presented. It is always sure to bring more attention to the card, although the prices are always drastically higher than the normal business card.
For business card owners, it's nice to have technology work harder to create less expensive ways to obtain or distribute business cards. using CDs or even transmitting business cards over a wireless connection have both become prominent alternatives to the classic business card- and both prove to be very cost effective in the long run.
Overall, the business card world hasn't changed much since its inception. Newer technologies are seeking to change that, however, and it might not be long before all the print and ink business cards are a thing of the past. But until that happens, always consider the extra design effects that come from shaping, coloring, and even deforming business cards as we know them in order to receive extra attention from potential customers. After all, the extra attention can go a long way in the world of business.
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