Nearly all copywriters worry about finding clients. I often speak at seminars and conventions. Copywriters approach me all the time with the same question: "How can I get more clients?"
This seems ironic that a copywriter and marketer should have a problem getting clients. Yet, it is the #1 problem for both new and experienced copywriters.
There is good news. You can find all the clients you can handle. It's easy. However, you may have to acquire new skills, skills that we usually don't use. Don't beat yourself up - I can help you gain these skills.
As copywriters, we are skilled in writing excellent copy that provides results. However, attracting clients requires more than just writing skills - you also need personal skills, selling skills, and business skills to attract clients.
The most important skill to develop is your sales skills. If you learn how to sell, you will attract more clients. Jeffrey Gitomer is the premier sales trainer in America. Through his website, www.Gitomer.com, you too can learn how to sell effectively, attracting more clients.
Here is a simple 5-Step System to help you attract more copy clients:
1. Invest in your website. Spend time creating the best copy for your site. After all, your copy is meant to sell YOU. A common mistake made by copywriters is to neglect the copy on their own website, while concentrating on copy for clients. YOU are your most important client! Make your copy the best that you can possibly write.
2. Find a sales process that works. There are several tools to choose from. A lead-generation page can offer a forced opt-in page, an autoresponder, or even opt-in bribes (ethical, of course) to convince potential clients to join in. Make sure you have a plan that will lead your potential client right up to the point where he or she asks for a quote.
3. Carefully screen your clients. This is not to imply that I don't like my clients or prefer not to work - just the opposite, in fact. I like to work. By posting my rates on my website, I can weed out the customers who can't afford my service. If you're a copywriter, chances are your skills will improve over time. Word will get out, and soon you will be deluged with work. You have two options - either turn down some jobs, or raise your rates. This, of course, assumes that you provide an excellent return for your client's money, which we will discuss in a future article.
4. Use follow-up marketing. Use it every single time. Your autoresponder sequence should theoretically have no end.
5. Attend seminars and network. Attending seminars and networking (and doing so in a professional manner) is the best thing that you can do for your business. I created a product that was 10 hours of audio teaching how to do this very thing. (And I'm not trying to sell this product here; in fact, it's not even available for sale, at all.) Last year, I spent about $50,000 on travel to seminars. You don't need to spend this much, but find a few key events that you know will be full of potential clients and make it a priority to get there. One of those that is helpful to a lot of people is Armand Morin's Big Seminar. Here's the link www.NewBigSeminar.com. It's a great place for copywriters to network and find new clients.
It doesn't matter if you are a web designer, copywriter, marketing consultant, or other service professional. The important thing is that you try these five steps. If you use them, your client list will grow, and you will have no problems finding clients.
This seems ironic that a copywriter and marketer should have a problem getting clients. Yet, it is the #1 problem for both new and experienced copywriters.
There is good news. You can find all the clients you can handle. It's easy. However, you may have to acquire new skills, skills that we usually don't use. Don't beat yourself up - I can help you gain these skills.
As copywriters, we are skilled in writing excellent copy that provides results. However, attracting clients requires more than just writing skills - you also need personal skills, selling skills, and business skills to attract clients.
The most important skill to develop is your sales skills. If you learn how to sell, you will attract more clients. Jeffrey Gitomer is the premier sales trainer in America. Through his website, www.Gitomer.com, you too can learn how to sell effectively, attracting more clients.
Here is a simple 5-Step System to help you attract more copy clients:
1. Invest in your website. Spend time creating the best copy for your site. After all, your copy is meant to sell YOU. A common mistake made by copywriters is to neglect the copy on their own website, while concentrating on copy for clients. YOU are your most important client! Make your copy the best that you can possibly write.
2. Find a sales process that works. There are several tools to choose from. A lead-generation page can offer a forced opt-in page, an autoresponder, or even opt-in bribes (ethical, of course) to convince potential clients to join in. Make sure you have a plan that will lead your potential client right up to the point where he or she asks for a quote.
3. Carefully screen your clients. This is not to imply that I don't like my clients or prefer not to work - just the opposite, in fact. I like to work. By posting my rates on my website, I can weed out the customers who can't afford my service. If you're a copywriter, chances are your skills will improve over time. Word will get out, and soon you will be deluged with work. You have two options - either turn down some jobs, or raise your rates. This, of course, assumes that you provide an excellent return for your client's money, which we will discuss in a future article.
4. Use follow-up marketing. Use it every single time. Your autoresponder sequence should theoretically have no end.
5. Attend seminars and network. Attending seminars and networking (and doing so in a professional manner) is the best thing that you can do for your business. I created a product that was 10 hours of audio teaching how to do this very thing. (And I'm not trying to sell this product here; in fact, it's not even available for sale, at all.) Last year, I spent about $50,000 on travel to seminars. You don't need to spend this much, but find a few key events that you know will be full of potential clients and make it a priority to get there. One of those that is helpful to a lot of people is Armand Morin's Big Seminar. Here's the link www.NewBigSeminar.com. It's a great place for copywriters to network and find new clients.
It doesn't matter if you are a web designer, copywriter, marketing consultant, or other service professional. The important thing is that you try these five steps. If you use them, your client list will grow, and you will have no problems finding clients.
About the Author:
For tips, tricks, and tactics of a top direct response copywriter, check out the membership site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.
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