One reason a lot of advertisers on Google Adwords may not be efficient, is due to lack of knowledge of the different options available when setting up a campaign in Adwords. You might be familiar with basic features, like the keyword tool but are you aware of the more advanced features
Here are 4 advanced options in Google Campaign Management that you may not be aware of and most importantly, how to use them to maximize profitability in your campaigns. Each of these options determines how your ads will be served and thus has a major effect on how much money you will spend on your ads.
1. Manual bidding - This feature was formerly known as set maximum limits. This is the most common way an Adwords management account is set up. What this does is allow you to decide the maximum amount you are willing to pay for any keyword in your campaign.
2. Conversion Optimizer - if you're already using Google conversion tracking, this feature is available, if you have enough traffic and sales. You decide how much willing to pay for an "action" to occur, and Adwords adjusts your bids for you automatically.
3. Budget Optimizer - With this feature, you simply tell Adwords how much money you want to spend every month and then leave your account alone. Adwords will then automatically manage your account to generate the most possible clicks within that budget.
4. Preferred Cost Bidding - This allows you to decide what is the average price you want to pay per click. Adwords will then set your bids to make sure the average price you pay for each click you receive is the amount that you selected. This doesn't mean that all of your bids are going to be the average amount or less. Some bid amounts may exceed the average amount and some will be lower.
If you are looking to maximize profitability from your Google Adwords campaigns, the best option to select is the manual bidding option. One thing you have to remember is that not all keywords are worth the same.
As such, you want to manually control the bidding on all your major keyword groups so you can identify which keywords are making you money and which ones are costing you money. Manual bidding is the ONLY option that allows you to do this.
Using the Budget Optimizer is probably the biggest waste of money out of the options that we've covered so far. It's really a lazy way to Adwords and you pay for this laziness. Simply selecting a monthly budget and letting it roll, will only ensure that your money is spent, not that you get a decent ROI.
The conversion optimizer and preferred cost bidding each other place. Mostly used in campaigns where you know what you need to pay to stay profitable and don't particularly care about maximizing profit, as long as you generate sales at the cost specified.
These are four of the less commonly known about options in Google Adwords. Use them wisely to maximize profit!
Here are 4 advanced options in Google Campaign Management that you may not be aware of and most importantly, how to use them to maximize profitability in your campaigns. Each of these options determines how your ads will be served and thus has a major effect on how much money you will spend on your ads.
1. Manual bidding - This feature was formerly known as set maximum limits. This is the most common way an Adwords management account is set up. What this does is allow you to decide the maximum amount you are willing to pay for any keyword in your campaign.
2. Conversion Optimizer - if you're already using Google conversion tracking, this feature is available, if you have enough traffic and sales. You decide how much willing to pay for an "action" to occur, and Adwords adjusts your bids for you automatically.
3. Budget Optimizer - With this feature, you simply tell Adwords how much money you want to spend every month and then leave your account alone. Adwords will then automatically manage your account to generate the most possible clicks within that budget.
4. Preferred Cost Bidding - This allows you to decide what is the average price you want to pay per click. Adwords will then set your bids to make sure the average price you pay for each click you receive is the amount that you selected. This doesn't mean that all of your bids are going to be the average amount or less. Some bid amounts may exceed the average amount and some will be lower.
If you are looking to maximize profitability from your Google Adwords campaigns, the best option to select is the manual bidding option. One thing you have to remember is that not all keywords are worth the same.
As such, you want to manually control the bidding on all your major keyword groups so you can identify which keywords are making you money and which ones are costing you money. Manual bidding is the ONLY option that allows you to do this.
Using the Budget Optimizer is probably the biggest waste of money out of the options that we've covered so far. It's really a lazy way to Adwords and you pay for this laziness. Simply selecting a monthly budget and letting it roll, will only ensure that your money is spent, not that you get a decent ROI.
The conversion optimizer and preferred cost bidding each other place. Mostly used in campaigns where you know what you need to pay to stay profitable and don't particularly care about maximizing profit, as long as you generate sales at the cost specified.
These are four of the less commonly known about options in Google Adwords. Use them wisely to maximize profit!
About the Author:
Free 2 Hour DVD Reveals Proven Secrets to Success with Adwords! If you've been looking for info on "adwords management", grab this DVD! Kirt Christensen has spent over $214,000 of his own money on Adwords and knows the in's and out's of adwords and more.
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