Tuesday, May 6, 2008

How To Get The Most From Pay Per Click Marketing

By Ray Lam

Most people that have used the internet for a while and have a website will tell you that to get regular traffic quickly, pay per click is a tried and tested method. This is the system of choice owing to how successful it is compared to may other types currently available. If you haven't tried this before but have considered using pay per click then you may have some questions which will need to be addressed.

Essentially, when you decide that you want to try this kind of advertising, you will create a small ad referring to your site that will be put up on a larger site that many people frequently look at. Providing the person who sees and clicks on your links stays for longer than ten seconds, the site they cam from gets paid from your account as a thank you. The only way this system works is by placing adverts on sites that have content relevant to what you are advertising, otherwise it would be a complete waste of time and money. This is a cost effective method because you only pay for the advertising you use so if no-one is redirected to your site, nothing is owed.

Rather than paying for a month's worth of advertisements that might bring you no clients, here, you will only pay when people notice the advertisement and then go on to your site. Some people are worried about competitors clicking to run up their bill or lose them from the screen completely but in practice this rarely happens. The advantage of this pay per click system is just how directed the advertising is and of course, more effective use of a marketing budget. People who see your ad are already interested in the product or service you are promoting.

This pay per click method is best illustrated with Google's Adwords facility but this is not the only one. All that happens is people will only see your advert if they enter a search phrase or just a single word that you have designated Google to use. When you see the results page on entering your search term, you may see the advert at the top of Google's results or on the right had column.

No-one can argue that this is an extremely fast and efficient way to see you advert and why so many people love pay per click. Whether the ad is going to be effective or not can be assessed very quickly with this method. Pay per click search marketing is something that is very simple to use, but at the same time is nearly essential to making online in business today.

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