Thursday, June 5, 2008

Expand Your Business with the Use of Teleseminars

By Jeanette S. Cates

Regardless of the type of business you have, you can use teleseminars to increase your prospects and please you clients. While they are one of the most overlooked marketing tactics, they are also one of the easiest and most effective techniques you can use.

So how do you go about starting to use teleseminars?

1. Training sessions are useful to show your affiliates the best way to sell your particular products. Questions from clients about how to effectively use the product they have just bought can be answered too. Either way the recoding of the training session becomes an extremely valuable tool you can either use as a part of the product being discussed or as a bonus on an ongoing basis.

2. Carry out some market research then present the opportunity of a teleseminar covering a specific topic, stating that you will respond to the top ten questions asked. Any questions can be put forward at the time of registration for the teleseminar and then all you need to do is answer the questions. You will be able to gauge how much interest there is in any given topic by the number of registrations. The content of the call will be dictated by the listeners and this along with how much attention is shown will help you to decide whether this particular topic requires the development of a product.

3. Adding a revenue stream to the teleseminar registration procedure is a great way to profit from your efforts too. Present the opportunity of a "what's hot" teleseminar on a monthly basis and charge at least $20 for a content filled call. In some markets, providing you have carried out your research and discovered the best price within your niche, you can charge anything between $100 and $250 from each caller. If you want to make your opportunity look even more inviting, add a handout to enhance the teleseminar. You only need 50 people to take you up on your offer and your work will be rewarded well.

4. People are prepared to pay a substantial amount of money for attention received when part of a small group, so offer coaching to groups of between ten and twenty people. A reasonable fee would be $100 each month for say, two group coaching sessions. With twenty people in each group and a call lasting two hours your earnings are going to be an astounding $1000 per hour.

5. With a larger subscriber list or with an exclusive group why not host an open call? All you have to do is be ready and waiting to respond to the questions asked. Some callers will ask questions whereas others will just listen in and give their opinions and comments if they choose to. This makes you look far more accessible in their eyes and an added bonus is that the content of the conversation may well give you ideas for new products in the future.

Any one of these technique can be easily implemented. Two or more combined can exponentially expand your business and enhance your bottom line.

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