What do you do if you've found a few established website copywriters, but you either can't afford their fees, or they're too booked to take your projects? Don't despair, because if you're creative, you can find several other alternatives. You may even be able to find a copywriter who's willing to do a limited service for you, as discussed below.
In this article, I'm going to give you 4 alternatives to hiring a well-established, higher-priced copywriter. Some of these may be more desireable and practical to you than others.
The 4 Alternatives To Website Copywriters
You Can Learn to Write Persuasive, Website Copy Yourself
This can be a daunting task, especially if you're "not a good writer." Even good writers who don't understand direct-response copywriting would still have to go through a learning curve.
Despite the difficulties and disciplines required to seriously learn direct-response copywriting, it is quite a rewarding skill to have. It is a trade unto itself, and pays well: learn this skill, and you'll be able to communicate how your products and services help improve the lives of your site visitors. The result of this is that a higher percentage of your visitors will want to become your customers.
Ask A Website Copywriter If They'll Do Professional Critiques For You
It's too bad most copywriters fail to even mention this service to potential clients. This is perhaps the best of the 4 alternatives listed here. Short of offering their full services, a professional web copywriter can offer to go over your current web copy, and suggest a number of changes you can make to improve your results.
Test, Track, and Figure Out What Works
Just a small change on your web copy can yeild in dramatic increases in response. Web page layout, the contrasting of colors on a web page, a single word in your headline, and the presentation of your offer are all factors that, when changed, cna increase response. Another one is how you state your risk reversal (if you even have one). What days your e-mails are sent out (HINT: your prospects may have more time on the weekends to sit down and read what you have to say).
Even though most web copywriters understand tracking and conversion, they may not be technically-inclined enough to understand howto do it. If you find one who does, ask if they offer testing and tracking services to their clients.
Follow The Rough Examples Set By Saleletter Templates
If I were to say, "the intro, the body, the conclusion," what would come to your mind? You'd probably recall your grade school days when you learned how to write a simple essay. A salesletter template is very much the same thing. It guides you to along the A-Z of writing your own web copy. Though there are limitations to using salesletter templates, this option is better than nothing if you can't find a qualified copywriter to create a promotion for you.
In this article, I'm going to give you 4 alternatives to hiring a well-established, higher-priced copywriter. Some of these may be more desireable and practical to you than others.
The 4 Alternatives To Website Copywriters
You Can Learn to Write Persuasive, Website Copy Yourself
This can be a daunting task, especially if you're "not a good writer." Even good writers who don't understand direct-response copywriting would still have to go through a learning curve.
Despite the difficulties and disciplines required to seriously learn direct-response copywriting, it is quite a rewarding skill to have. It is a trade unto itself, and pays well: learn this skill, and you'll be able to communicate how your products and services help improve the lives of your site visitors. The result of this is that a higher percentage of your visitors will want to become your customers.
Ask A Website Copywriter If They'll Do Professional Critiques For You
It's too bad most copywriters fail to even mention this service to potential clients. This is perhaps the best of the 4 alternatives listed here. Short of offering their full services, a professional web copywriter can offer to go over your current web copy, and suggest a number of changes you can make to improve your results.
Test, Track, and Figure Out What Works
Just a small change on your web copy can yeild in dramatic increases in response. Web page layout, the contrasting of colors on a web page, a single word in your headline, and the presentation of your offer are all factors that, when changed, cna increase response. Another one is how you state your risk reversal (if you even have one). What days your e-mails are sent out (HINT: your prospects may have more time on the weekends to sit down and read what you have to say).
Even though most web copywriters understand tracking and conversion, they may not be technically-inclined enough to understand howto do it. If you find one who does, ask if they offer testing and tracking services to their clients.
Follow The Rough Examples Set By Saleletter Templates
If I were to say, "the intro, the body, the conclusion," what would come to your mind? You'd probably recall your grade school days when you learned how to write a simple essay. A salesletter template is very much the same thing. It guides you to along the A-Z of writing your own web copy. Though there are limitations to using salesletter templates, this option is better than nothing if you can't find a qualified copywriter to create a promotion for you.
About the Author:
DK Fynn is a marketing strategist and direct-response copywriter who provides high-value copywriting services to his clients. Recently, he has been coached by 2 professional, world-class copywriters. Free, one-on-one consultations are provided to serious prospective clients at: DirectResponseCopywriter.DKFynn.com (NOTE: There's no L in D.K.'s last name.)
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