As with any business, the internet marketers have a constant eye on their expenses. One of the most popular ways to market products, sites, or services is through article marketing. This simple marketing method costs the marketer little more than writing and research.
The popular term "bum marketing" has recently surfaced as synonymous for article marketing. Given the low cash outlay associated with article marketing, the marketer essentially "bums" free advertising generating product exposure through the articles. In other words, the marketer writes an article and through readership stirs interest in whatever the writer has written about. So how can a marketer reach such a wide audience on the internet with as little as one article?
Typically, with article marketing, there are two options for reaching a broad audience. The first involves the marketer publishing the article on as many internet sites as possible. Internet magazines (like this one), blogs, databases, and other free advertising sites would be a great place to start. However, the second option would be to enlist the assistance of an article-posting program like the one listed in the resource box at the end of this article. These programs generally do all of the back-end posting for you, but more importantly, they will publish your article on hundreds of different sites.
The problems with mass submissions, however, are numerous. Since most folks involved with article marketing aim to have their articles indexed by the major search engines like Google, Yahoo!, MSN, and so on, they run the risk of being ignored altogether. The reason for this is that many of the search engine algorithms match up the articles to make sure they are not the article marketing equivalent of internet SPAM.
To avoid this, most submitter programs tackle this problem by switching up paragraphs or substituting words. The best programs like the noted below will actually have the author re-write part or all of the article. Understandably, it is much easier to rewrite an article than to write three completely different articles. When you consider that a typical article will have roughly six paragraphs, these three versions result in 729 unique articles, meaning your article will have to reach the 730th version before any duplication is ever picked up by the search engines. With seven paragraphs, there will be 2,187 unique versions. However, the message itself remains the same, so reader of version 1 will walk away with the same message as a reader of version 576.
When considering article marketing programs, consider how the submitter program ensures the uniqueness of each article. As well look at the depth of the program's directory -- the larger the list, the larger the distribution. To take proper advantage of article marketing, a submitter program is exactly what you need. A typical submitter will run anywhere from $50 to $250 per month (tip: cost does not necessarily dictate the quality of the program).
The popular term "bum marketing" has recently surfaced as synonymous for article marketing. Given the low cash outlay associated with article marketing, the marketer essentially "bums" free advertising generating product exposure through the articles. In other words, the marketer writes an article and through readership stirs interest in whatever the writer has written about. So how can a marketer reach such a wide audience on the internet with as little as one article?
Typically, with article marketing, there are two options for reaching a broad audience. The first involves the marketer publishing the article on as many internet sites as possible. Internet magazines (like this one), blogs, databases, and other free advertising sites would be a great place to start. However, the second option would be to enlist the assistance of an article-posting program like the one listed in the resource box at the end of this article. These programs generally do all of the back-end posting for you, but more importantly, they will publish your article on hundreds of different sites.
The problems with mass submissions, however, are numerous. Since most folks involved with article marketing aim to have their articles indexed by the major search engines like Google, Yahoo!, MSN, and so on, they run the risk of being ignored altogether. The reason for this is that many of the search engine algorithms match up the articles to make sure they are not the article marketing equivalent of internet SPAM.
To avoid this, most submitter programs tackle this problem by switching up paragraphs or substituting words. The best programs like the noted below will actually have the author re-write part or all of the article. Understandably, it is much easier to rewrite an article than to write three completely different articles. When you consider that a typical article will have roughly six paragraphs, these three versions result in 729 unique articles, meaning your article will have to reach the 730th version before any duplication is ever picked up by the search engines. With seven paragraphs, there will be 2,187 unique versions. However, the message itself remains the same, so reader of version 1 will walk away with the same message as a reader of version 576.
When considering article marketing programs, consider how the submitter program ensures the uniqueness of each article. As well look at the depth of the program's directory -- the larger the list, the larger the distribution. To take proper advantage of article marketing, a submitter program is exactly what you need. A typical submitter will run anywhere from $50 to $250 per month (tip: cost does not necessarily dictate the quality of the program).
About the Author:
To sign up for a great article submitter program, visit Unique Article Wizard. This and other unique content 'article marketing' articles are available with free reprint rights.
No comments:
Post a Comment