Tuesday, November 11, 2008

A Beginners Guide. What is Search Engine Optimisation

By William Engle Dawn Khoury James Nissen Robert Hill Chris Laning Janet Taylor Jack Enders Bruce Gross Rick Bean Keith Wood Ray Johnson Alex Velez Juan Hines Paul Holtz Kenya Rios Peggy Dye Neal Dawes Lucas King David Hebert Karl Howell Jarrod Lucky Ruth Coats Doris Lund Ryan Hudson Henry Bush Lonnie May Arlen Bell Wanda Kuebler Kevin Stiles Nick Horton Jorge Pina Frank Vera Chad Copp Fred Brod Jose Cruz Jeremy Stanley Mark Jones Kelly McMahon Barney Bernard Ailleann Alan

You may have heard the term search engine optimization and have wondered what it is and whether you need it for your business; if so, you can find out here. Search engine optimization is a really complex advertising campaign, especially if you are struggling to have your website climb to the top of the search engine results page.

Without getting into too much detail, search engine optimization (SEO) is changing your website slightly to help you get people to be able to find your website when they try to search for it using a search engine. For example, a search engine optimized website is going to come up higher on the search engine results page than a non- search engine optimized website. The higher your website is on the results pages, the more potential customers you will have visiting your site, which equals more sales.

Do you have to be a computer or business genius to figure out SEO? Well, it really depends on how you decide to do your search engine optimization. It is going to be difficult because there are a lot of websites out there and some of them are going to sell the exact same thing that you sell. To get your website to the top, you are going to have to remember that it is going to take some determination. You are probably wondering how to get your website to that premier position in the search engine ratings. It isn't going to automatically (or magically) get there. It's a combination of a great website and learning how SEO works.

It is not difficult to do SEO if you have a firm do the work for you. Of course, hiring someone else to do it for you is going to cost a lot more money, but you are going to see results with the changes that they make and you are going to be free to spend your time worrying about other things.

Can you get your website to be number one on the search engine rankings page without doing search engine optimization? The answer is yes, but remember that if you get close to the top, it is usually because you are working to get there and stay there. If you rocket to the top without trying, consider yourself really lucky, because most businesses need to do search engine optimization first.

Search engine optimization does not have to be difficult and it doesn't have to change your website too much. It is there to give you the right wording, the right page descriptions and the basis for success.

Search engine optimization is not new, but most people who have never launched a website have heard of it. The reason is that it is one of those topics that people don't like to talk about, because they like to think that they can get to the top by themselves. Using a company to help you optimize your page is going to be a really great way to make sure everything turns out and you get the traffic to your website that you need to stay in business.

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